Mail
February 8, 2011
By Elizabeth Zelesny
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
{"ct":"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","iv":"6791544b773416854215755e508f4cbb","s":"3c722b95318c1795"}
Share your thoughts. Click here