Mail
February 8, 2011
By Elizabeth Zelesny
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
{"ct":"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","iv":"42e4e197d40717a61b6fdd1fd956bfc6","s":"51065f1658140b5e"}
Share your thoughts. Click here