Mail
February 8, 2011
By Elizabeth Zelesny
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
{"ct":"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","iv":"d3ed05f309b90996f972601a1cdf602f","s":"6b2263b7cfa39746"}
Share your thoughts. Click here