Mail
February 8, 2011
By Elizabeth Zelesny
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
{"ct":"tK1XWxJgWXLlD3Wddw19yfcmvQ8gbMgNo5tsIqlEJfZxacZ+vw1rBCkNAoZOa+UdNx7yWwXcCRrm254bVDRXJolvTJDtA9SJ2O6CRgvmJrPCg2bRGl3NgWdhas+9Bgh6RKb3+8N7pUt2RjizF32006rPMHTrWguife3O9Eesf1L4agF27JhypyzbvqbKmf0bwlxYWyd5TH\/q2Zmp+jdXZQrnnP0bzJ0Jsyscz7e1DkvIkh+tNYzVn8IgRa6XYLd+5x\/fwGcs7KCMEn4eYTTeFsCT8VJFagIpTCZ3F6lYrohFzzMupncXz\/2qKm0pNbKfotFk3ha6WGVnCEbm1EC2NSZnFz38SsW6O4kvgjibhL3g\/jp8yRNjvdnSq6GR1lebg9oYIw7QE+ikTp3BzZtlujt47Ke7EDdjRKnfaRdKhJ73CN8U2Vxk5izpbN81jfjxc25n98SrkIGUdV\/9WsF3LsOFk19dtfjgpigslgD1UVjIoRhXRWAiDVuMWIR9cDnEjxlt35geV1eY8SW8ix6Z4nDRncXtr4PktosgEL3+YRjZrokiCuNZ30BRZADu32te92DjHV+Z9jGDAS7tLQGAlGXrFjpn+rcEcpYU6btPnA6z9RrBppwX3I5vMacUYfa4iJrQMCVa3d5\/G80AsjTICcDD3TsN38pvW4w4f\/mXu\/zJEWbDHSFBj4x6cuGzj0U6LglTcotO8WqEaukTgTUmoHevxl10y\/bvvVxHiiiWuC0ZtPNA6FJJOh34Vy8PhPHe2ywSRrHkK2OimA6FFR4PT63j+JikMfoekGMQbgbhND00B\/MxxNdi40UxxWOexXTMAjZI1+hcTU10qtYAlljbv7XdTogwFkU2Bn0claP4dSoaJCvHmJVI1DSuMCGnFK8\/s1wR7T7tX6JiUKAeUCVF0xQhU6a8An7xaxiqudik5wavGBkdITiL3v1hzpBsz650Lxh9vKzKSx58Gxd\/YLJ9KILrL95wrlk+W5LXV5bQVL9zvk5J+IuAD8hsXnrnJ3SBZkzBR7o6kuIB84WTrhxwCMvI2SVgMRD931\/+XMwbbPr9NPNR6fF4KMnaudYkJ1J6Eg5\/xmR83eG7OAF2zGRrUBAY5u3aOBuukn4qQmRSZEYs6j7cUTgBeycEjJK6fceQzWWavRsPzw5uHNgwHBi+hM0O7ZtHm9OhDnf6U3GK4YVDvAuBCnonhB8aTvn+uECWqpOBkcgGvzM7upuhlSxja9NIfj9MNSEjdtTmNJQZVFW\/4uswfZIePG6Rv6voqcZ\/cHBAng9hbS5FFBXZYLXsVWgi6B\/FMghDbxOCHox+NzPQB8iS4CgtAgoxhLmdTY513yY54lWpJvgxq2CwBQHXkI9ONBPa1fD+VYWrBu1ImQjszXo0IWegGgJAEFYCLjyrPkUm5E2a3x8cyglWYm23Ua1ya92\/3cH\/yxztXO+7SrrO1LOqlwOV1O3+cpPLlKnKqdqioVMa2p6PBQpXU8T1pCxner\/Mx94t6Mbiy8QDXKdWUkfLhGtAarGjd3qYjoerzRm3useblOOVj7KmzoZFKKu9Mb0e2QgipgZmnnomD1Hyfw6r16+vofkc4tzYDGcd\/fpSs4IsskKhwe2cstOjSRujRoX2ykKeCX2YnoWlv9vIpLRfP60MvZj0CGsHAm01ij7uRi8fJWUEJLTAyvArtTc0MBqhMB3MJqePBfbXapGMfb3VQu9tygrhGrrpgMdtMeqNUoVUChXYlfIU0VEFVAch\/xwjMzguAz0d3hOlunEPLShtqxgNd6bdMScRK+hiOlzG+bgIOILtqBh7CDsmEBvJm9Y00F66u2AbBw17IYskmQ6VAbZCS7H1NeCTjAnL5UwlWFKLc4TpJ1B3crO2jCL5Xh9MMAOquvHWAY81L63XKG9eB\/ikWSU7d4WKMxstlvRmWI2WZAjsgAuCDwmaBIT594PAfJZlO83Zs4E5gGlmAsZ34EG7aSK7L16r8hIIhlBecJ7IsVPNCBgVR0xvMRacjcFPNATm05WgeyOQbmqBeFu81kMwjUfSYH+G6stPoxVj+f5Y5PGN+g3PQYfQpvTniOFgQLZd\/S+4W+QnV2CMOOM9YC+nP45ccsjLQAAoumDKbHMttS8mp5b1w8o0e0B02FFtKZPYOOsySgsaksY4dx6fXVMlDU68M30dRvhsD5yYaDUB6NBkx6Ku0rb5si9iGw+5PRRocUtJmAEnpyGbIfHxSZRHK3a6sL9tq+olM7orm3Yyx539dxgfO\/RDaXxnWN1vV2oyDI0Bao1GGl3x7xTcnhEz0S13szfddb0KQa4s7T7U5xowjkrHOA0K+EYZYyRgQLAaO3j80oCp5oJRVpLeLDey2ZhOGhX\/ST9W04ilV6gpmO86IHivgMUpr\/PTP9Fgoe5tkXJThojEUcTsaam5tZ3OPcANgA6CgNlT4Rqw\/zqOZnqht7utnrjoGlCbV2UgAN38u5A\/aNS11K1wX0J2Hd1g36gb9gSqM0b1mbpnrk2OpmBs5zXNDwqdBP+uiw5LiZqHUi9DEoSQqbkft884ouh5OtHf96mh1G188Qf3FNTag0MbmnTFR55DTQb3uuKCbxMzkTyYd1BVDCKqjcD0Q2uLlcr7Sh\/OipB9CSNV66p8Y6JJzzaPnNxZRy9Qp2ruDXLJbpFxGoSBn0fWgg\/WLeuK7q5W7ex6fm4xXGUtz0hRmagvtCnBtgnbuFcnzv+3l\/T94Do8EaWu4+oIWDpPTJCITdopU8VgVpEQ0KBRAaQ+XVz81ewAJ\/V\/DqgA7sk9wzWYpYKYwuFXCePvNDO4IUFSfADkRIrI52vfjJ5XCbi8rg\/eb4TJkK4mVagB8z84jjG\/BXnbfbOCwJP+LjwP73o6r0gQidVbrMlAGTnhGTFdiCLsVmXBUcWyynhDK7wVMVDvmka9qMnSGfYV3rHucp5d1Gzf2IFPmyRGyHR+fZVEUy7ztcTUnK1wFIXqC\/h+Ce7qc0e5HCGiDPksb\/lobf1xZhTaqg2xi50V2jnzIaH4b6WPq4i5Pg9O0AEzk+4B+aHnLuaTECgEO0\/YW5xDCBnufSOWsGJEx5gCdRqLD\/4pdKv5oN2u0xtb6CRLCvZST1xjIF19vv6G8Af\/7ZPUqPfO5PzevHD6alP9BotSicmTKZLGTv0IYa6H\/gnRuYiEpESxYiRFNZoRJ4aA6OrFI5qK4L7\/pWXeZQt+btiILlI6qFfXES55AvmCYFKPWyKIH8C5620ZzgmcqfzxlDKrbjrWQ\/pIsLboawTFg3S1H1OtSAvLYquat7RzUh7ObXwRV0orGFqDNY+IZAFl7flY0Zyqo34NnHuz2GRvsCQk9An9A6+8jy7vTMyTQESLq4m7QADFZeBt9mOXknJHLfir\/A9LAfQo4Vzb1cawoNdg5jQYVwgYeUmAFGTOPX7c9mc28NpTUjZFYJsKBa+JAdM5U9DnB6JQuhgvYt9fYh2\/sDZ+x8KVUfIF6Q2Nyak4VrsEIUGrU1ByDxE5uz91baMLQw7ZTSA2WxhNRSA5rLm+YUqF+fr6JSWngWjXee1Kd66Z0lU+GlUbjtOU6MMwVJUgREAh9DgdSypAgalvmBkKwbBG0f\/KRNIcNyfPINFtCLIeeI95S7T4mg\/rEucgbyE6THq3tnNbZpViYp7PAcfB6\/43Z\/LCFFuBYLkXXhhN6B\/hZ3sGlsxYv9HmGmq1zQCgzzdljNMhMkNtdcDZws6BJJAPX3utNBucLmlQyinBQbICbGzZo9UCPg3tkRo\/OzevvsTgoIBxbJk9FhPept9XzBmHqgEOpWPUsussVtRWFvUQThp2dC7QLPiUJ7drjDhX456zs0hE+24vRycjYxG\/TqVU6L+0dw6uA0E1soYdX5jrq2TPKzJPbmK0DJcA9Jp7\/pBXerTlwubkrgy30AqTogNxPZtj\/Gdy5esAH+u0ESD3qsUw8FMgcRbkHez8RUIlzts8G3EJ7eAUBxWJXwHQrmBghhZ7\/5JN3TN3Bf7p4MJ4vgYJgZZmhuVwqKn6iYF+iyd3GLiyrnAd4RT7P89xm07pGBQ2GGJ\/MNgVbesUIKa8Uu4C4eXWO6DZJThRj2fKT2180l+HQN80T32UPsYlSsrmCfDlf7AKbvxciLcwgm2BL02k02HZVpReteQfyZHwyQFxHWl9UXDFIBT6mhPs1Y+5DlNzti28txq+tv7+pO8YB6F5k7+U9rTgQ7kmKS2MRnq9Erdj6rw+NgdSgIVMsKmooDoWKFKuywDfcrwXWFOGtjeqTbgMABH69NW\/Ee1FLUrqHZuY2wiS9t+lpXgpIRWkFHNMwyYU8\/NSs1rkcrCBgZoPxixGa1Q4yPVnzCpDgGInzf+LIAd8KUrYe19kWgEJF68cIxmvTTJL5\/ZkwzK22OlJ\/lxWLPRnt1K6dPUkyJDmZQzCB8LSr589s9ARcp8qv7+vaj0ZbNlcOwamOcFaKgxdnQRw\/bBFLKLmLaxQFtOWsCAkg3B7hrJWg064l0fmJ3XNCOFw9aiHZS45RsNcfoK0tK8wh6cq5XbrICz4eDE1TB+2\/FqHCqzJVJVCJ+Xk8lt8fsXTBLJ\/i5KG3zsWDqcu4cMakZBy9OE1ixHnecw4xLgDL0s++fCy\/Rtfxv2S8xGEVuRk1S7w1rIHo7KAY6EuZYT9gym9vtUbOwLIWqh\/3zpJXLdqKGIv6C2Lv8rPnWCMytX5DHj8YpDzUixF4EFLN\/q6ejcA6+SJBXVi3JC8kVKn4yAHR+fIn0AbmyQLd0Gyr4b6mySHTr4ToQhO2oVHDKcUj4QSpkGSaeRh2i9SoktRW26Jqu60JR0xtY9sNkEhiPoLpT2vPIC2BptnY9wZvqvs2wZ2KIXiiixYTqQhgQwvHmNiR+vzu2vnGxp\/llQ7MiUS3LMcq9n4tn7Wi75RScCu6GUs0jCqecaAAP3S6UbqOz6QZl1Qw9LKR36p7lZZOgf6ETShULDdeLpXMGF5Pg8d6aVshbYgt6IdfN918DzS6DoNU82\/CafxUt9PuBV4yBknUa+XeL\/3W\/BJ7qJbsx\/lYEKvPMFkQIJbZQC7quIq3tihPnUxjn+fVVC\/JlluLo6ZyQB96yw7WoP6f5RcfrZbohW8uO9pFlCROanrAfFmu+H9kgBAKi\/yiXg+WlIwPy6wH3Gw9X85z+YEfr17jgscZq7\/4LxTLFHOpJS+EbvGdwp36C\/CimIX\/5USSz4UApOrL5\/ztb\/mpihTANNw4MCFkEELTp4Rv3LFUVc7omLLXQtnaf45OpdESr7GzynjUOuqNsBw\/x0q7OgIAF3p5hIPeGJfTLmR5mCa4yw9UnosFQlH8G5Ij9wk5MLltvp7AbhUa6ssocNqQFEdofOACyJzKIjN6RQEm5y9AtGn9VazVT6cQlCm6ESTWRySmLmpxzKDAkHrW0rr8YOWPTnlJl4iPwgnjSMoPS5Fa226eiA46uVhoi8P8n7lSHh8E0tHodntBg4BUcQ8Jy9BqYh4sXDe9RBWnMMKlRL0rNPMqxVlWsHr1DpIE7eiZeGnP\/ufF+dHAl3CdWqLFYA4rbUlppBO8Uz7Lb5otpCWvZ+d59x7eW6eDxIX+adEHgvOXAxF\/RdNQhCt+D\/No3IPYf8kZ1QE5mmqua0OniMiBM9rdm8b6wKU2ram2LcQyiC3Whg1x6FlYHJb1l3KH\/rTNRAmZ4KbSCMQqGcK7Dfc6OQMtkDFotY5ubgAioCAq16v5Utwvz9Dd3SmdDc5HmsWZEQ85lnCt6fw3xKd0Nth27pzI0eA0A7bohXzz99xvy8TUYoDsxVvrh8QLSZtJY6Aun4UcqkMplpk6zgIShMJuHdIoXsIvxCr+hzdSEzQ6sGDOKJEPWwuyjqrQeeTmuqkpQPY1rRXRXD2+RABMDO\/sm5bOEt12II3\/7naTj8QcNuLUPN3BUBcTwBOLEKbfWCwwwmbyH8xWvK5IbJHZSTYcPJv1WKTkulxfyfVdmTKeMeCMroQMsMjnCepRclE7J1jfGWVRFjjKx+8DeIRrdUaxoERuX+IZDJvDlt95w0okDDhL0NZtWyrhC+Mg8Skqi2UnWp\/Ik+dC4+EXD00FcdN4+1H0MqrciDuvDCd+IcbDLxU7WCNxBUJVFT\/XJKvSp3xdqf+jdWB1gFk\/mCVo4IL+sViAYqabuRwji4U5vcQzuiTONEh9yTkimOqRY55NAIjPOhkeKhQpomgboeUDPdg0wlZLdJQBc8vhJ1XbEG0bnOcpPUltdMaqOJXpwaiM+d4k+KMadwBJMa21WGdltxhdXEoow4ShRU8C3+bXHF3bsAnRuEkFCUvpd2IJvblfnWobVM6RGr2ZLyhcTznOaGV\/3TjcDD3jAQASJ8xctir+fRChvKlBqGPUHVTJt77NhCaHCUJmY4Ghgr8NNM6qZGtH4A30ux7j3f856JdytP99MFc7rmjDGkVBitCsrqv1peemGg0xrLXCiA26Beo9CNUwb1JIs0VQy0+n91y\/iKHMhM8qvJn00ZlFMce5rkPMUJ45BkArDW3qYKfJ7+zqKzT3T4AZ5i9qA5j1IwVo\/qmGEzKnKzhwzSNma+EENLOG1h53L1YBgz+m3mNuSVcO8+PR2J726M0mr1feM+H+D1zNLP9FG4KeamW0Ef87RgYAyonm5RozF5W2u9eVQFnP6HUBoQwppQIfsVL9fC7wxFbvXMXapqpTs+HUhfkESmeLQg2UO4f2Bz3xDPtvS4WLIoKoaxcWOzxwrmWGsjurSKAzOy0oYdBUVv3o2etWuGyAdg6EoXIRDQ96avABAm9CJsHcEaXXOp3OTKBT8JLJEVxnlOuYURxiQjxvc+YSKAMTAM3hnP0GkPB1MUNlINQnGhCil15GF5zZkNljfpwEwMYwJs\/xKp5BbqNVMXnWFvlsy6gb6OcLc39w2Jhsugt0YPZonZYLc6WXJBJZ590","iv":"32c978da073b3a54532e0a39dd111eb9","s":"062ae6af19068af3"}
Share your thoughts. Click here