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Multichannel

Connecting physical, digital touchpoints builds consumer relationships

June 9, 2015

Street style photo used in Lyst outdoor campaign Street style photo used in Lyst outdoor campaign

 

By Sarah Jones

MONTE-CARLO, Monaco – The relationship between online and bricks-and-mortar stores is reciprocal, with each driving traffic and sales to the other, according to panelists at the Financial Times' Business of Luxury Summit June 8.

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