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Multichannel

Consumer advocacy possible via outside in, inside out strategy, says Oracle

June 18, 2015

Affluent consumers Affluent consumers

 

By Jen King

NEW YORK – Since the 1990s, 70 percent of Fortune 500 brands, many considered to be iconic, have shuttered due to a lack of experiential innovation as consumer behavior has shifted, according to a senior executive at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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  1. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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  3. Louis Vuitton unveils Art Basel Hong Kong plans
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  5. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  6. Cartier celebrates 20 years of Women’s Initiative
  7. Cartier continues ‘Artist meets Artisan’ series
  8. Regulators in Italy probe Sephora, LVMH for youth marketing
  9. Piaget scales Place Vendôme flagship
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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