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Cartier explores treacherous terrains in paid New York Times campaign

August 5, 2015

Cartier's Calibre de Cartier Carbon Diver timepiece Cartier's Calibre de Cartier Carbon Diver timepiece

 

By Jen King

French jewelry maison Cartier is going the distance to capture the adventurous spirit of its ideal male consumer through a paid post featured on The New York Times’ Web and mobile sites.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. Armani faces $4M fine from Italian Competition Authority
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Perigold, Olivia Palermo announce design partnership
  8. Cartier expands Clash collection
  9. Qatar Airways, Art Basel kick off partnership in Doha
  10. Lamborghini deploys brand showroom in Egypt
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