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Multichannel

Cartier explores treacherous terrains in paid New York Times campaign

August 5, 2015

Cartier's Calibre de Cartier Carbon Diver timepiece Cartier's Calibre de Cartier Carbon Diver timepiece

 

By Jen King

French jewelry maison Cartier is going the distance to capture the adventurous spirit of its ideal male consumer through a paid post featured on The New York Times’ Web and mobile sites.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
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