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Internet

Jaeger-LeCoultre celebrates history with social media treasure hunt

February 16, 2011

Consumers can search for clues on Jaeger-LeCoultre's Facebook page

 

By Rachel Lamb

Jaeger-LeCoultre is celebrating 80 years of its iconic Reverso model with a treasure hunt on Facebook, where consumers use the social media site to take a quiz for a chance to win a watch or a trip to the manufacturer's headquarters in Vallee de Joux, Switzerland.

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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
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