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Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  6. Sephora highlights the integral presence of Black beauty
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