LONDON – When faced with lacking awareness and a “dusty” image, LVMH-owned Champagne house Krug saw the potential in digital outreach to court consumers, said a brand executive at Luxury Interactive Europe 2015 on Oct. 27.
{"ct":"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","iv":"764ab02937a4d0d61be6f580575e55de","s":"efab6a66d6b04f19"}