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Multichannel

If the product is right, luxury is a matter of positioning

October 29, 2015

Glenfiddich Scotch Glenfiddich Scotch

 

By Forrest Cardamenis

LONDON – When a company wants to establish itself as a luxury brand, sometimes everything but the product needs to be changed, according to a Glenfiddich executive at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Luxury Women to Watch 2017
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  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. WatchBox looks for growth in editorial integration
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