Columns
November 24, 2015
Brian Heikes is vice president of product at 3Cinteractive
By a Luxury Daily columnist
{"ct":"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","iv":"e96dfd7ead9e46ad6ca00906944cacda","s":"c2dfd247aff7a2e1"}
Share your thoughts. Click here