Today in luxury marketing:
Moda Operandi, online seller of 6-figure fashion, looks to bridal market for growth
On the front wall of Moda Operandi’s otherwise sleek, modern, downtown Manhattan office is a cast-iron dinner bell with a rope pulley. Whenever the luxury online fashion retailer made a sale over $20,000, CEO Deborah Nicodemus would ring the bell to the cheers of staff at Moda, as the five-year-old e-commerce operation is known, says Forbes.
{"ct":"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","iv":"c3c353d8585613638c7195852621721a","s":"922f22fb3ca4c98d"}