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Luxury watchmakers leverage film to transport consumers to SIHH

January 25, 2016

Cartier Hypnose timepiece Cartier Hypnose timepiece

 

By Sarah Jones

Salon International de la Haute Horlogerie in Geneva provides a platform for watchmakers to showcase their latest innovations and designs, but a number of participating exhibitors looked at this year’s show as an opportunity to reinforce heritage.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Qatar Airways, Art Basel kick off partnership in Doha
  5. Lamborghini deploys brand showroom in Egypt
  6. Ralph Lauren turns to TV to spotlight Olympic fashion
  7. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Armani faces $4M fine from Italian Competition Authority
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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