Research
February 4, 2016
Retailers are not keeping up with shoppers’ mobile needs
By Chantal Tode
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
{"ct":"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","iv":"7d886896d94d5e18ebebe816dd7fe088","s":"3d8a7429286cfd13"}
Share your thoughts. Click here