Multichannel
April 22, 2016
Versace spring/summer 2016 ad campaign
By Staff reports
SEOUL, South Korea – Italian fashion label Versace was an early adopter of the see now, buy now trend, establishing an immediate commerce business model for its diffusion line Versus in 2014.
{"ct":"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","iv":"99e27446969a9dac1ed0f49cc07098cf","s":"a09c3b535064cfd1"}
Share your thoughts. Click here