Research
May 9, 2016
Burberry SS16 Snapchat campaign
By Forrest Cardamenis
Social media is no longer just a tool for reaching young people, according to a new report from Fashionbi.
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\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","iv":"497970002277cfb56a9431c2bf719936","s":"4a66b9c8999fccff"}
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