Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"493323eccd0e09c730e6c531fb62c6e9","s":"8432c3a9b5a610e2"}
Share your thoughts. Click here