Retail
June 2, 2016
Image courtesy of Printemps
By Sarah Jones
When it comes to personalization, retailers’ ideas of their own capabilities are often inflated when compared to consumers’ assessments.
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","iv":"b9ab6acc82f84ed98d3dab198ef4d2c2","s":"be0921007c80fd69"}
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