Retail
June 2, 2016
Image courtesy of Printemps
By Sarah Jones
When it comes to personalization, retailers’ ideas of their own capabilities are often inflated when compared to consumers’ assessments.
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","iv":"15628c6d37a49f9294f91fbe64fbab26","s":"f31d337f1db21534"}
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