Columns
June 2, 2016
Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce
{"ct":"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","iv":"549ec360f229103aba109845fdff5780","s":"b201eac1e608a8eb"}
Share your thoughts. Click here