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April 20, 2024
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Fragrance and personal care

Chanel allows for viewer participation, interpretation in cologne campaign

June 7, 2016

Diver Hugo Parisi for Chanel Allure Homme Sport Diver Hugo Parisi for Chanel Allure Homme Sport

 

By Jen King

French atelier Chanel is encouraging adventurous and active males to dive, glide and slide in a push for its Allure Homme Sport fragrances.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. 'Balmain Beach Club' exclusives go live at Neiman Marcus
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