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Dec. 12, 2024
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Fragrance and personal care

Chanel allows for viewer participation, interpretation in cologne campaign

June 7, 2016

Diver Hugo Parisi for Chanel Allure Homme Sport Diver Hugo Parisi for Chanel Allure Homme Sport

 

By Jen King

French atelier Chanel is encouraging adventurous and active males to dive, glide and slide in a push for its Allure Homme Sport fragrances.

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  1. Samaritaine debuts festive ‘Winter Garden’ installations
  2. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  3. The 1916 Company recruits basketball player Tyrese Maxey
  4. Fortnum & Mason highlights heritage through expedition sponsorships
  5. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  6. Louis Vuitton lights up Fifth Avenue for holidays
  7. New York borrows yet another California policy affecting luxury brands
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Julian Klausner named creative director of Dries Van Noten
  10. Luxury Unfiltered: How empathy can save the luxury industry
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