Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"5617a81cf0dbcc5d709a49db4a7a5deb","s":"02e723de7f78988a"}
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