Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"8a56e049a2c1e021d7bb3ab709c082e1","s":"ab2c4e10b8bafb8f"}
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