Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"313860436d67bbb9e098286ce6748107","s":"e33677f9425da43e"}
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