Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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4K7yHc3t9x4W7h487H4TLLk3qc\/tTrNby48S5T\/zW0Nc+WMwoloAdG4VAPOGM33Ro44XHeQzn\/60qPygdObFAgw9CE1nkz2+S+0el\/5hgT91K+JuNWf\/50iqX7Y0hhJkuosXQhsu59NtFpVFpW6ksLSnW8Q9cLtAy8Fhe\/PQ2rCXuVdrvkOWYOD6XQmemboPqa1lf88xLBUMkeZ8ssOujWNhJUUQnj7yM1MGPmGc0zgGJdV2Y55EUbY+XjcIYuJxhdJScKEruMujOXlXrZAMoSmuzmaYgNFjgBQrzKwR6ZNS18hnObV5gTMd5Y9sXEBxus6uRJq9Yh\/ig69taLYtATIF5ydYJ5HNFKLm0umwHw3f5SxW2eVXG24S+UipeXtAnoUh26\/zvKivGE4sfA62bEEDHNhU06aYs6yaAg5eTU+OOqxfe8io+JbMYF\/B7Lan1G0wF+yZaXc6W8OkjwWVLp9ycO+A0f+MTqBmLdZ4BF2oZ7bKXw2lekG8h4lUij+P+O9EAEiB+z6UHPoTKpQHnIyvLToUU1pMp\/FLttIbEemE4GPbg7oS+QjcUCI7dfCX6kJJKhjsu9F1Cv\/wwGNt5Xz79L5F\/RuZwi3ZX3EtdO8yVi2NdV\/txxyJEzv55wpimwH0rdxt8QTM6NXQLirSjj4ovLn33HXqMyfpsjr1m0sYN4wOYUBLuslH2TR7Eq76wL2hyp19ygTFbkJI3HFq\/3L3BrEMyKKZtqmaUvpmXDugwfYXu3UPGu2i5ckKMXxBkBSGhntkl\/Hss9oRVnk2scCjn029vMMiqZgKkCK7EMwIT5SiQipmCl4gW5FArM2gEa3J\/JMnLY8f0LA40ZOAGkvzeymRys0GM45kxCxRg2ZQk6esfPkWUMLtZVdnLfpX8+4Gik2J+UOmKnUSfbJja8KNYp2Fdg0WZGOx+NdFeHb4TGI+Plb1jjKqnN4IJXpLPorJCVi0UqnxXqNthcpTHBQnLFxyHY8s+WDi\/S2qRmhILkzc4WA+6XnnzZd+yoA8\/NaugX7knVRFNTQWqr+YyoaVfgELhB7wnQg7+T1Ie+PQakc8eciC4V\/a0TVPzV0h+xbmhHT\/BcEZwv2Ow5d88pvEKSNSLRwYxdPN\/3\/5\/UfAkTikC\/q5IghsP7xWs2uGC3OLDhAhNO1x4cnjs8gqMJpK0T6fO\/FlFCk797VrCQk5aWgCLRmlHIAZEMxIjwv7ZRcAfQNPZ7zLtnzHD4a1RY1qDBU3WGgdHrZoZZe1Qj6v8aW5aZWkJaf\/7DQkTfaVhQBohSJ7lFph7QBpVHd0wLzDrgvGlb4bAzPLX0\/TGh+6GhgNHuRnNSEqgZphP+AWL8kd5FqZ\/Xp6Mzo+Yi0lXJr1tVK5CpCqfK3V8lCGvz4o\/RJA9gX1o72n8ESCMPp+Cu2uOY00cE6nO0On6QGcxciwjN1Ytx3WOclHNFPfAZ\/FrCqNESeMT5hq0ejysuwHBP\/9Hi0PgOXWWOmONZ12pii4C4ic\/odJIC3+PuZvXB\/po\/FbSkk\/N80HWNNNhdqIo\/uOS7AipA6a4Pq9rE\/UwCIwyRrhtvOjNItNuv2n8SXFm6s70zsS985Kjswq+cgUSpKveCvht23Hb1BbF3y1xCuBKS6EH8bAcB37ZJIj5M9k1J8QJuqfqJDC0IO7\/z7Jtu6zujx6FE2PN1RB4zabnhNDEDJgxTqrvHV6D8ydriXNgMPTWpKW7jKcmeVMs4actBpmHO7liRdhpHwqRypRURQh5bADfAbcMX8ypzUvZ5pNtWmvECYQJ\/TvME30gNdlCSlummnWZ6fwx8LGHjxguhwHn52eoST3NMTmmaZv8VYPJvN9DQc1clmSsIrrV06WnLy70DlNTVIylWD\/NB1ejMDn8xz9pp9Q4hqRGRUitX1e4WCn+yeaO9dx7XQKH7vpuxVZCokFLj7o0LoiYWnOofctcu9fZSpcg0nDcuqe5zd1z+oJOzEARcDOc4LtH+mD\/ROLmYRneeJhF98mOdirPZ3smEfGX2ID4CZhiDooSpbb0YxxeWXjvNwATDbROtQJ3oNKC6xfrCqzh1dyC04hqmqgJjamhCf6TLxD2PnE1nndV7mw0\/FS6Ts63FUwc7MlKg+LJ4nzmnLiPKRPO\/9lrxqTBJPrshi5EcQhgl+6kMckj32MwjCeMA+QjfaHcQSklnNA6EPcwfKCRNCa6iH0HPwgTvrGrSE6W5+DzRreLkPiTWQjgM8VQQ2x+xalMr8qk3\/ALSYrpFs756PM5Np29q7iXUp44SBY6TysIMKaM4BIlPYKiphJfsbai4K6udDTllOKjXkyyA6p8\/F5KBE9RVn3iZ8hL+uEAt5KttNjzzm67S4HJtnk7RBIvDS1Q6qMoRpRD0uKZcpRDmgQxmUiCKD8k3jFuMqkAdLuE\/mL8252G8Lgp8ApDMRarMMd7F4pMSvXRb6N98p3D9R3hJC6lbp10wb7qVA6tDeqKPOaZ5cyhUZwM2wwL\/YAIMlRpmSsty+g4Y3\/tkSdLHdBeXSFNLlr+GTCZLZO3nJcfbL0hbqe8xwv5jfP4bMEL69Cx+vx2tWgKAxhP+9j1q\/S293y89QMd1VIwgVdlK\/ZDFPXNam8zkcnGce\/wA4WzXOnigml44pdQuhzQoSuwSo3iHNohAB0mtf96dWBJkJ3ZHRr6wUvY3HEIWJL8N7n3EfqC173c5X2emaGO\/nGlp+vG31PgvZGCWB5aKUFpWEJhPYw0DBrAd5A2NJv+JLj1SJnr06+yuBKv8EEwdpe1m4AbrFe2TMkxkcwR6SsiFHwXd\/oBKIw\/8GsE17f6P5D8yFD+pux\/X3TzQnJBk2R82ba0Tr7DlNjBBE\/tSt2SoK2ilHMZu4V6lpbDSRXJZidMJcFyCSWj2R8QGRL1o\/VkNJrHLSRYAkNiYhqIFGAYAIvmI9XtlBnWPKQ8oNfPMcwBdMvmHQdOLPVDerusWVZPxoxadkNti69n+iNagaFCcZuXdMIoOb8k4wThrVPqjb0vwsk0zFvrV+XChQJPHZOulQFFbVqmB3A\/VxEGLt6ljNA==","iv":"314b189e602daf015e73a730ae3e8092","s":"85641142b128bbe0"}
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