Luxury Daily
World’s leading luxury business publication
Sep. 17, 2019
  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Customer reviews, UGC can help cut down on fashion returns: report
  4. Kohler ties fairytale ad concept to fantasy film release
  5. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  6. Dior admits to Sauvage missteps after campaign controversy
  7. Day's wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
  8. Consumers increasingly turning to AI assistants for product advice, customer service
  9. Stuart Weitzman showcases strength in men’s launch
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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Marketing

Company values have long-term impact on business sustainability

June 10, 2016

Stella McCartney's #PopNow campaign Stella McCartney's #PopNow campaign

 

By Sarah Jones

NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Customer reviews, UGC can help cut down on fashion returns: report
  4. Kohler ties fairytale ad concept to fantasy film release
  5. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  6. Dior admits to Sauvage missteps after campaign controversy
  7. Day's wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
  8. Consumers increasingly turning to AI assistants for product advice, customer service
  9. Stuart Weitzman showcases strength in men’s launch
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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