Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"9e0f260c9dd1f58da06d163d45c8dc44","s":"3e2654c5bd7b8333"}
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