Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"0676069817239822f549c95bc1b8f2a4","s":"3a647fc9dc648e52"}
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