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Retail

Smartphone-reliant shoppers would buy more with in-store mobile tools: report

June 10, 2016

Smartphone-savvy shoppers want mobile self-checkout Smartphone-savvy shoppers want mobile self-checkout

 

By Chantal Tode

A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.

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  1. K-pop star Karina becomes Prada brand ambassador
  2. The cold coffee tweet that changed Four Seasons' approach to social media
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Guerlain exudes timeless femininity in reimagined fragrance campaign
  5. China’s middle class to reach 40 percent of population by 2030: BCG
  6. Condé Nast Traveler, WIRED rethink business travel
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Hermès reports 'robust sales' in H1
  9. Ralph Lauren odes to Martha’s Vineyard in latest collection
  10. Are those ‘original’ products on TikTok legit? Here’s what you need to know
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