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Dec. 26, 2025
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Fragrance and personal care

Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform

July 6, 2016

Shiseido's Rouge Rouge lipstick collection Shiseido's Rouge Rouge lipstick collection

 

By Jen King

Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Dior dives into French Riviera with escapist fragrance
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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