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April 19, 2024
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Fragrance and personal care

La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Promotional image for La Mer's Made for Pinterest effort Promotional image for La Mer's Made for Pinterest effort

 

By Jen King

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Fashion falling behind in fight against forced labor: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. 2019 luxury spend expected to grow highest in UK
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