Columns
July 27, 2016
Ionut Ciobotaru is cofounder and managing director of PubNative
{"ct":"kPVwD9sBCPBz5JMd72OfutYtzc69\/SkiL9nwKoGMVwK6jJbeO8xcLiqdcfxCbbbA7Q2VS7gXBC00Q7qIzy42Qzirs45\/nM4qZVKyPUN\/bBaSloUOZluXSKR6IP6nt\/vn1vd+a0qVihEKihcMZ52I7NVk3z5pBnObU4ewGbPffQnMxmBM2ffUnuelWEngzzBfYEKzyTWx5\/oH91vDxMBpB2cfOOFKJ8uy7bg0rXi8U5ZUcAtRiOnDhJjIKj\/muifDTQWPuZDDCuKhbLT67wt8\/p1gAeR7WnQYzCJaBxqKLYcdyfjtFg4snLdc807YtI3XYxQtT+uaVJzDKuTUbj1noYavZHWHtBCqAT6LrTd52oiITyHgmCJnU2K+UDkNYIdxoATt8tkrL+JqIuR5P7TAn\/2yFIPSvitQ7IKEDhgzVCpRM1NgI88uJxJY83WJbgB6cKSWI\/\/cHSxkXy+1pK5vuq5PuO25cGCReoY6KEzNbMSk7TL+ReW+j384egEEUQi95H6IGl4jCkSmiVULLr\/DzsAZo3Wm9OrDXCtBTUMB4TcJFYKoKuUvysBmnp\/NX++aklH9yJvaPC36hRguoM+qW2R9Q5Jj\/wKDWbj0UddMN68lnX7Sgpat6J0mgwSJuM82LALma+TJ85u5+KmLpmv6Dgd4gTRzfdPI+gbXI50LpobxaNCcQWPQ5F1dk5JA4izRj23vJBDYtsjIjeoSwbM2ZW2loDNY7kBozbz\/8pvlfBuhSjq713GOFGSLTUHf2B+Akj5RLSVSBj5idSChClSY0CM\/DXRpBVewWsQqjnDCT5UqvPgXEVBuTjzWG8B8lezYOowHoxuCpHVnwm85ROIxuxVjANL+fNIao70hdaYFuYV5iQnsVBD50qul+HqbTPnV5J6QMejqA0tKJ+43VbD9+6mFGQV+uR13PnihsRIoenVHdbCyBCWgBiSYhgELAQCrh6p82o2JCchDraXopBRmJsBSege+exApHfT08Pp9MSaSOzFnnlPVQOUHBgqkmvO7iiZSGp1da5YmlzkpI7Q48VnrQF049wUijQmT25gV73DW2ShKCJ81Pqz8J3KSJQIJtwKYjz\/NthwCRLVLej3itASMRLlxjg4gJAqQimYqayK6jHc8j9UXvHordTXnS5X7dhLYnsxnuR60tMOUsi5Kog49WKjkBJU\/BGJKL8pb2llThnSOymxKdGi9Dl2PVc58hMz1r+0PVELaLG3qQ7UdoYtEt1Ar3LRKcLHQLBmiD7t23HupEhiDJmBO+t8enjsQqDhM5pFZFdCUD0I7J3PaD7QgPOoch0dE3yOipMFPOXmkw\/hu\/BLRhyu64vo2HtHcNSslWwYvJBdLaKuKVbnvScawts+ULATCAlrJPAs8pkySqTx9yr1gsi2aoG+bSVZfl5F2j6XrxNvIxmzUD98+v5ga3rGeNjasdSsHfYbpw5q0IEg9VqjVmrAL6LIEndJq6WMqMqP7wicBU5NYBHZC4XCJlkq6NNNCOjy6+wqexin\/kCUhfRZf2cv8fjdgK6WvFvPYwo2fFkrjlW21fCuCt8rdMGSKRZn1BU1eO0cN\/vcoZVCg8Vr7lxNBuNZmeUiKNqiUKvGOlRFYGBfdAo16mSAYzDr\/ES6Rzv12tviW3GBJz3LDDFc\/3mcbbwGrdltez+EmYBc4Ihm5sBDZwVvccKDxWGRwPMucmXAZPB91Wo3uALG\/m3gNB1q1+NHvUyi1BkAoXCw0X89Llpcj6Z0tJOZZCQltQY6u\/1x4N9KVJsslhBlfgLNqT7YyWfMe1raQ2KU3YpMov9\/aUcTJRbUyj64lh4QEBld\/jfYWSxKi+tmFbUPG4aVuHi+8fyCAx\/wCF8p1u7asV8KXPgSc0Qg+uUFpE7IuZ92Jvt4A4KZPHVo+Z4oO1oxQIg+V83SPt+z82n4bYF6sFBnHKStrrYn6iv\/2WKtRCuDhMWsCLSA2bTsoe5D2UVLhCLHXXz0G9U5+rUKmNtnO5ikVJUe862QVnzbZGM\/Bbl4Uu\/iMQp33R0J\/F\/UVvy+Iz6v\/xXpM0HzEwoIQFi6Xxz2VxQo0vHH8OFOupUn5FxZ6Ni+Xn2FVFrVG9soRV6UqCNI0AG1oRtDfDqjV\/t6lFfU3ZDHPJPfcBkU5D9amED+aQWOOUOX2vZOPjiyZW+3D6Qjt8W2Vt0dCu8ZIHvvkDbtwI501G1sV7Pj4Ci338jCZiBQfqaEE\/6uUDAYBRV8ycEeCFYGB+4dtsrS5MYjWhSvzO8N39m1LBCr9oNE5tDQBMpSwwN35sWczT9KlltTMfb\/bP8qasZ6pht9vXpClSJVlHy9YV75GWKDDnaPdum3DxnhBX07\/LnSXd4c5955nD0AB39rgxVV\/qnyhPCSx\/fGJARFv2xdkDeWbDCFK9L6YsCm7yZ1a4WDU5nmCzXUYv9bYhMFF\/mCMZQN6g25QAX0XBP9XxnClGFarQPqTy\/u63Bovi30dm3CjIfjai+gZHAFqks3Z1cKSROvnRCiYo2hMkaKEYlksG0fK7uFieu0mJ+WX1HZ+4KP0z8+C0vn5LTuFkSCTwDoP0fzG5KqE6LlFqmio+Si2UfYBpYt7wXaAt8LOpaliWzSi\/KUEEUij14LJScMd7rfzln51Zr1LSRcwpmbrVseJsoSTqT6mC34RRtPhiFdfBWkZIBBNkTglnkgGuiMZ9Ww51GiDoTXWMvf8ttZwCNSaN6vBl42kmyP+78ta\/hKWO1PF8x6E+65VBorjZAbL+NeaA+LDklBrOmC1Ky0KSu+yyKrkgGfGNxeS7eD5Yfyg\/8xbAHbx66BawNjiQwXZEnmrSYZKE5fXn737TIndvMSnlTlSOIWiiRzf3o0WPNmLbRXPjOZx3eat0LzDlDo0lZDQ7us0RYMUkodvBGug3igz+FWADOurMZnIeXogVu448PZecAFbFrQMKURzJt32PHsbjlB\/4U+GG\/kK0iULivjUzBUNlgCXhoj7OeXcdpVPsBK42cWcwMol4MV4kvK8wQp7R+\/QHHRJOSjUa\/Bjn5ecXofC00lS3jRZKqYpahGHvyelF+N\/8SVia2uwaIdHzrtLJ90AR+3tCSdJ6ceiiuBYMF7Z1QNHAwGwzM5c0ccxwyEp1Siuu\/d5MXFHBjlEZI1uhb7vLASeQm7Qkev0JbbmQgLBbXoqWG\/h1CGKOq4h9TbSe8dQDRvUz0i3jMwal4u84JJ2ra+F1RY\/r26XS54bABRZ8Uv2X5M3YjDiCdoboWuKrGJA2wyl5gRuMbj4\/ZDPpyoNWNBAyC6hUUOyld9MUuGhsuAZ+m++CsyDhk8ydBNxhr6gmv8LVw7rlRF8Q5PuB8X791p703K+DQ+A\/pnzPlTHvETN4Y4xiNgGYeMxwLESzE2j1tT0NjIg1uQ9o9V+PeRfOT02oIKzunJrCB7jdvgqcXHIZtye5TARuHNBA3w+uQL2kpnSzJ4WQ1vdrkO5ikLIb8x6vTPaW\/JtkuSC2QkLkEe5ORzIs84aKKWVnpPSU0c2xpDnmbrHSyb36o3CGEQpZmhtDgStVvIMAxNfheVr61vKyPhmwSVNEEErlT+w6GL2QGtoMLj4OEuyqJTQKrgvY7g2F6IsXDt9jA9aNjru9\/4WV6wsKJFCBtrc26NMfh5ZB1zrKf5+e78atOqKoicT2oUewkXSJY8sCCaJLehJ0Vyee6bgWjJ61OINShTCq0VrYlZUNDVBPjbDpwD7c8SDZDmV8ns7XiRGqm2sQ1W\/bVSqiCE7CUv7vHHMF1LsCAFWPBvEeydX6AEUM3MThxukv57pgGR4KcfulGwndwKOZFA6zlgT1uXVmciQrV98L66YvXaMmGh\/1PpDaDkLWPemSI5iOY\/\/E3SyTc14twhloidjkWeKvkZ6rfConB\/H14T+wSUTqg9tbNLR6ecpg1zrXI\/BJcCw1JlDSA+4pvVJBBWBOMQXv671hRVKqq+N6lsiln0H9S9VAoMf7B4lUvX5gNJvFfxphxFb5EbD1xDgsAahxcq3pJdlbkhigTisDkqMXepWP2f+\/fJxpCjF2SCvMVDFmnlC3a6sVP01N2PP3PkhWBQnMjmfyqijWLyEBPzmdRvwdtHELClKchyH80ZAHCYg5KXNeB3LGd6dnFeG\/g8jheftP7o4xZz4K68vw8YKyovRYoFjqoPbX5fnBkTrdOgPjuSqM1agUof\/+hul0I\/\/0vK4eg6FKUlwI5aHz2DVecQcqN6mP6PI39pYATAlooZYLZs9JpIQBmg1FsMmMbVrfZqg99i3kZXe5rnPEvzuucC0LCSkyZKg5KadfdJuPz0k31H1alrX3oFINglKNWAQOqNbbAZh3wJGV\/cH8\/bubsa7fNyUwfDiJdF8LVp25ouuoUmpYxcYnyZx2PsPSJd+c1bugom5ALEqN9gdLADYDWIYgCo2+sfPBUPZyDV6XzsfzQPh\/6ZsoBLf73JryK1Vf3x5BUeH6GiMgmssDdwwmE7BgDkudV4MaGSxeYJNtx+fVxB+yp25kXWIDTpeM0Zw3ou96DcsYkSIhrFa\/e\/K91O+Myza\/esmyT2oVYHxXzu6uarTLR6fU9czPryPJYTO4HXJ1rwRgnQcLzbThWxMe2PGsxFhAvgiDeX5HblocMpAo4i6xcxiE0kG35CRwRtpvNq2aZ039Po9UIqiweoE2OrvwT7UzYtH2wPB14PAHaARfIUzo4kWSeGIf+8nSyh3WNsWjX0FBeD2mNpJ20cubFGXtA2fEbWonvPjF0mgphP85qgmbDAlM5JT9rrg8rAGjANQ3SgzQE11WFKW4hXkuWly1nkan9N6Gi5KFt+iVwJUIcSm881knNZ1vCL7uUFsZCRuQ8ySn5Cj80xjJsPC72H7\/4A1zdaHl1cwrerUfn+ZLC3kP5QAKW8iNjmWHdkVL107WEFIC+yIWdd++cDkAeAIz2BRz1qrP8c0wZuCwMLyVChalX2E64HRvVkKEeQAAmqbnefw3O9FBZzMPVKvCdTAEdj4I2BgO1VdMG4NpymuE5MNWhqo7Tt4lAynEyWP7PfbMMre4SRnmH08e98XGq2oDMwvoFUOgHPBiQziN3TOo85T1mdoHdPikJrYmz07DdbnNJJ8oq+QXjsNrKKA+MMKOdzY2mt2xtLMsFYwbC2KoHttEly1SQ5r6vVjrBn7r4bFZR1Fga1EjJW3MKsJoP+QExA1oCJdnEBwHcv0nVRusiXEYZi3LKG6TUf9fNaQGx8OzW3nqE1F3XNi5OU\/1n5YaEf9b2o\/RCLNc\/owsuKpBlP4uo\/yExu\/caIXSTseEGJz0sZO8YhShegfgVH0r0SMZNVtnP1JlOfL5iMi6\/xxww1m1LYUp21GcOZrliZ1TVIAfy\/0wbeL3euWQQEVg2XcaCDP+wahS0lI7kmwUFncEsu8BcBXt92AO2cg4FRhHI0flmIyyCFeRRXyrhc1SHGRltNleDGGz1MoioXJfXsABqGIkFZJ2I5d3QRYN02O6fnArb+kRL5z6pO46Miu\/7U0GWbuCYl0kkHZKEAu47mobYbw+sNkUauy\/IdUSYgYbPmCiX9QQhmxu\/icce+1UtDbXsw6BmhK\/fHHCa4S5KbPYp4to3\/gNr4R5oUDIR+O+8M9QSYCcoZQYSbKHWsI8VezqtMlMpmG5gK8tprP9Qy3ihlCakPY2yUkH+8frpACl6V2BcoxLFS9F3aISWNZXmMS9PXXfhNVGfF9Az8si5iRVTzV9\/2DLityuFGWa\/IOl\/6qJ+WlGIPp9tSciIb\/FHUKmlzlONsLGJIqw8mx+aq\/HT96LcmLNEvOP4F2Og4gdHVnWdoDWoESwZgI0dytdIBQ\/2y+x\/8SAiDSlYDL7Wch3CrD9Xn1lDcSyXuYdhdLVPHtMPfmZd99+HnnPgLb1bx9C5O2EsQ\/PsgQ3GTCwuOuY5mdD3abAeEcRh2pDTTd51Z09aeMqWjuNJghhHXLUgyIAdZQhW7xfF377mWMBe1vJw1BgebMjnYZR7w26upeV4XPnf5E53WxLWKoZ0EafnMhT4VRPvDyFPuger\/RZk5z06uiTUYC5yNMOrHlz4Hj33yjkF+fJqmwrORux49+I4\/YXj0ua6SYFJKwg6gZoE7uuLbdtpIc0VCSSaTOU992kvyscyQzT03LnoQJeN2tQPBLdLk6xCTFP2WDyHB2VkQqoLVmvFodsivfshepZh6J\/+1ZL6jGcdEg6HZbusH2dsZ\/d\/SjnQW2l0SaaNCACJYDynZCWfN8YdTvrEbWzR1m9djSc2YYDN6Ktafi6XiCS06APIhJP5vIlHsVZsw4Smvj6GNS4YmgCSchAcc4phIZDH9rnzRXcyXCuZ\/evZXixnHrtjJHtybNKOPMtJ+nj3ITt8qLXz9mxByX4WV6ShTrjBSg1pOe8Ng31lCLRZGadbGRwnLDLsAToDESAjIlOey59U1WzvckRM8V8B58vpQY3rpBTTRdefOUolLe64p2EfNCZ0sQf0mLNErHrV+fg6kpemGTK9HYQns+AnYS7iys1NsSjOwdZavNKVY52vcmlhc2sSZsWxJWAaZO7oA98Qn90WUAAlWNnPB3V2cLp19MLplFekfEiYoA2Ln+6kXP+qupACm\/XPxZu+rk6\/pM+50muN\/y044VFBp\/\/d1sqyrQRyM0\/aDomWtlNVGrv8+LTfgG9UcMJQ+54vFdqZ8I688O06Y2RdNNTBaYaaPXE1KCanMLvXoajWxlTTfiuVAi1hZ\/g4k9aOysAiCG6vqwJKIF+8uSQGy+1Yb6ATycOoUk4xF\/Uu2JIgsOAlzyOgZ47KMU7dmI5csnxi4BkE9Yhsuz2nBW5Ze9WSExzmGlxGPfXFh6Mh734\/3Zy9sFW412mlPXjCspGWlJjzBIGBecrz1jSo9+KBQ8krmywubmx8mEWWug4cZfhkPAeQyPxJRxydyj8L+9i+eJXapmpJGxKVqEVcqkbH9SeF2YffvbMbCWUWoWTMaQNRHjoOQUcsKNHSXZ+C3xm6bE+3VGryxSbnsTV+0QpioJhKMyMGm0dbQK39isvwYFZGjjQGr8AXAaUJV2ILiPFcPbdDZBuXe+QDfBH6nPfQ8hWm6O5rW310M68F8BiXQOTramLK+HGjmUsGp1wGtB\/z3TgDqDMzSjErBp8z9h36n22t6nOH0iJhX2ePJHj53U7mAKXg2nTYwwiJwedsPjW7W\/r1sbMiM4hVvIhbAeSrlULSuN80HSICCdFQOoqqwGN9+Ahy4NMt0GQqNH3dSAmniPIbkhAbLld4eHNyVqMeWfu8TqinNtQHBW\/PBpDdlhuliTIf2Imr5LY07J9pKJfYxXCVS24orNudmiHZU5e6r9GiIpGHSLSJdFKwZVpveINXkBF41YuCc3\/y2flUTmGY\/9s6CYFyAy1gjQkS20iWa5Y9ZyqEvQDWbQU575x+zoYch3Du1rmnjLb3f9x0ARzG7SNR1tP8BPRqbdiP\/KGd+q4r7B2Nr9WS24jhBZ4Umye5I8lrzSQB2I4f3xclQhPn+k2xGAqtVRq8eX+y26l4\/r8jxMpKEi4YIOKsPwMj70VeGqvJ\/wf\/XFMnq83RW2843OgwO74V+QVqgpw8ofBDnYqjRbcTTpX6JrFll30+sqpz64bMFpG4fwif626nXjZ4OsLqjU56pzWNJda3UcmLG8NfS\/VkQBePnD0+5OEr0F9JGDBY+cLvfjYMhOtmil0Cd+uLrUtX8p7M06TRQZ1z1te1FG8rzPblqTpBzvednKDrwJtWy9qoL\/lZ7WFUum6zKFc4YhJQMcIc\/FOISceIJBJX6wfQQP3qfcw4T9UIgAXAjaU+\/Sqm3nfXjohzH\/yLjyBMSfySs2qnUU4KZ42Gu995zAipOvER7++4mRfRHsz+kAw\/QNOXv+9xj4RqI00wnZvySZGwO5tS6cB0ka\/L5wWHhrJytcFo+7f21t7L\/n8K2zfWb6P4QyGwpsKChhxXVnShFHiivDlSsiuP8hNcZsQHQm+MnyQR\/ohAtWC6Ozw0GGurKBneAn4orn2OK0x3DoO0mswTx4LpI7SW0l75xG4EEV1jNYdZokUQky5uxjXAu23pbfMW81rzC4KPKvhr5tJl4G8myvDdlSDrbkDGDfUZS5sE9VVA9mn3\/xa7z\/IxS8UZGuGZHhijEuVdO2ghTqG5gB4WP\/xyMWuYdqoLvYsV47ecoTeF53hNj5pIic4utKUq4XNgbq1ypP+s8h6fRRSYSMipuIYoUJvn9UANTkevUBxjRA+ijCWsNHS2dpDriLsX7hkTx3bL8\/kif+bJX+HQLi+JnVDTStLi3BQn6tCEByI2fiqfzR1Np6\/6MRa351fD1gD2hPopXfBQwpD\/LKpOgZpsnnMKaKrm1VmFe6wSBCTIWyhHx9b8Sm0sb3j9etTm6B7ffDeDKMC1lXpGpuMKfczYP2cxcCM4s2XZZY8F+Xa8QJxbOA+6aEaHfkmjrtUjfIFfj1k2aOTpb25zdXSPcCxx8H9ABNG01d1aVQEfCVMdwDRXloYQN1bUEIPrlDuC23bFus+kpkqLSVtzUkxLWAetspcSXWZ3baqXvUQ5PDe2xT1EDe7yXYkHUmf1HWc6cNp0gzLeZaYKhMfoSLPaLtGXWbtwyYmq6LNgs71Q3suPYJoqGWiOO10RDsmYjJM75Zv7ZSxMdlJP2Oe3NANoaoyjwr7PCS7pkbVOqrLXejuxqxCrj32HdPc7650HEIIzGbRWzlHDFM0HWgzdnjf1mHWDB7tnbEU976j4Zmw5C43QAyQPn2QphLz+dNFwXRAwUP7pfOnpfdopLSXpxOQw17\/PQ+6TIKEWjhc10bE1B2uliVaqwXG0vSqqMOzg7P8UJz5vBt4ihTIAjmTGerKhfrKiFJm9KPeiApUT+DkLZVR25i0xYqw0GhEm7G9RZ7H2R7wD06kOhZsP2WjA0XMtp+zGVDeW8Ilofu80Xk1seaaevX0hxbAx5\/Yv+ugy4\/gx9rwnZuQWidW9I3sSl02KPkpV6E1TboeBKBIaJIYk7vp36i6wXakeHJ2BcdJRwjQQcMdaYJY7cbeAcqyqV8UUnYswc3crgtP9LfdeEQvQmG0NcvctnDDy+WxrBTVJlKyAcE60ZDeZYSQ6hRht5BrSiTGpo0MRmpupAGmhWnu3RfSwFU0HID\/yBKylVYiN15QoKXa1vLmRJybRT9tH4GY2K8tbnyx7kCe9Zc3C0CWkdWSw\/2Q3eNsN6OJ4WiDvDJoQrrkx0+o+eSUI4D48LIgejAYSvULA\/ziiQEe\/8tzEl9+j4yMhJ2q3kzwHgufXEbhESVXXqbaUEhB47oWH1GBaj3ssJqnCj1WaBnA5hPeTiFpOUhOjDT2vidPIETk3d1TJs4Uml1kvp1x4vX7LZQrXFA\/OCC4J6FR4l\/+eKULvxJL+Xpg9QAH7hcAaAKYkqQwmG4+pQMjYy+R+R6huTB2BiJGoxmAfpuvpFlx0ZS\/7DxHsqs5CQCr8x0k66hEmB10oc=","iv":"381f2768ec57913a0eba50d72b9bcd21","s":"040e19c0883a049b"}
Share your thoughts. Click here