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Apparel and accessories

Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

Dolce & Gabbana Abaya collection, fall/winter 2016-17 Dolce & Gabbana Abaya collection, fall/winter 2016-17

 

By Sarah Jones

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.

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Off the Cuff: Getting to know luxury’s top-tier talent in 2025

Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal
Lamborghini heads to French Alps for women-led driving series