Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"88ad66e2635d486b24dabd4a5214c733","s":"c7240eb74f786556"}
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