Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"5c4c909461dd4733ee46cad13876f39c","s":"53b1bce95d2cc721"}
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