Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"c9d261862d4aefa9ea5b7585c4a88ac4","s":"7ae1f9d31f489b1e"}
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