Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
{"ct":"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","iv":"3afdb9a35f8ac750e012179a978c955b","s":"0179e9d904cfc9dc"}
Share your thoughts. Click here