Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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XVg44YeF7rrYn\/E8tR2qmhWqRgX1DduUTjCVJca2myppbO7NwYewLUPWhltiV1bZIo045jnntmOs+zgTVmUHVMmLFBQbQ2130IGD9fBacst5fvIMLKyzCxXFeq824cvD61M9jWnkAGEA0Xg09+2Mc00xDbQ0Lpx29pVrSlF7rWCNYA7mlpKavjRjCUcwE7HiHhI9yDERnAb0IvWTQr0pWocunw2FfeFkVVFo+uZ8HaZIVQfHU+r7UKC2NUyEFaNNTykEKXT\/Akdct5Syvpt8JAfGWSZ52N5gpTZ6c1maO2\/RZJAvA9kUBaepRO1xNgpshqCHrMS781kykoIE3lFFtOnwzI315PZsR4zK3zzun\/UrgWLDlAGNuwp8LJIQvJ3Au8+le8TxvtNJsHLt7gAIdoPRb1xQI2xZqKZBuezTd36ocUHyhn2CgY99Y+3yYhGeTXlBBtFfWvw9l3vwtAKoGBhEMUwxMk0Va3269QownTIsALLTi4GxUPflPQU3dVzTio\/A1I\/wP5B2xrDVaHSrqiwQlvDiUr20TaUmO3pGGAjrEWO9A6Q7kw+iBQuw24WaHohqLIe6OV37yYfJGkcucKhZtAVpxqx4ioSmmKt4z03o4rXCmVvy2CltgIIMAEmTvjZXuQr31NcxPHk7eTWGqkuLLi1eicIsU1E+Y\/Bk7xIc2gR4S3+iQ3HToiZ5JA4xGjFVXiE75nRQ9PFnkYHSen4NvVApOKymrOe0xNzo7TlFe3CZgYDYyNj4Llzg2zOYE0apuwKi76T0Byj+xs51obqcQFZ2im7vnDBBmVAvidBwaDpACe0JUgp8BRPhtShu80pOJqJO9QwD53AdFtcXtnggsGzioYlGBdYwFaXlQ+OP+soVnCA9Uf3GOarD6OmPZJyXtijZX3pb46Om4IvxJ49rww10O1Dxd27rWqnJ74af\/5OxeWr8ZmQQ5AsgNUeOaREpbo4eBHp0iDnBCKR78R\/6MshrkQSsx3vqOKH1TyFFeaOhTle5616T9GOL9gNGc9mGJ6RvJZkfeh0AWg8QZ6yIPBwEllj3T2NL1h\/R49tZJpqXauoFVOoi\/gJb5xQB7iCF9cj\/ypy60ks71VG81Xcb1vSzOZMBBievqALFvHIVnoKjmVwE\/fI1e6Ck3vMbzfvVpOK2mwGuBpbxnY5h2Cix7zqsSU8NK4efe9sGVRJgaqZ41wLGJjLVO+RWMUSX8r75urpFKHovL0Jnuqrne8vAEO7sJVakJoqEIqCBPnUvW80Libyh\/b7issmnFG3A9k9kgOOE5JFeR0d8ADbtk7KCUttNVYzKwa2Gb0G+U7oxJGK5jEvpoCEa7CwdO3Y1TFUoewGl9hJym4DFkWWnx\/R7daX\/wGWiS9prXsJFxw2td\/N23vdGQKV7ljGODCWVBF\/boPLx\/nMzxPjuHoTCRcD4kuTR6UNjgMud+X44k2nIsEHKaRmaWgGHMxUwS8xb9Or6tAjLjsug51BYu4xq2CHk4fbE4WNuinWTMzzJyuAX3waSJrpQ2d8cKsmHrvVv2odMV6gaX5JEABsLWr4xjl8zxOlaAvhmM5K56vgbAQz3cbu9Qm0tE16t3q6Nd1Bc161XkgT6Rf894yvMq25\/g3HlK0ZpJHIhfngHk95r026\/X7Kq5uLxtlDwwssyJCn2\/LMZSqzQoAVncw4fkH5f5\/P05V7Rd8AByiJ2MmuuPAeM4PUPGh3ztU+O5uFlWaPNbXFxAhsQiYyJWX8Cf3ozYJK6Pz4lIVRu2iVZeZ8Turzh00aYgfiTvn2qoBlbtlTFGeNoDk54fLX4XjRSDsrp5JXK1tWRnfX0ZC5N8kRq4jt3IX5YYO\/L1mz8zhuuUbgH02O2LyB8pVn4SmmlJTfa9i0dyfj5T4BzR608gijBvw96UnEt9vEB6a65Jqe9b5q9spDi+lzYTHtDf7EjF+I7y2wBapE0YUbZtEWNMM4kr24cN713syptBfP4g4u9GUsbdoqhsrQG6LadyHYtW9bNRvDNizVh4D1mvdrqakB1aysbYhRn+3IYHLzBwA6WyO6CR8peZUmgH25L0FfVvpmPo0r72Rkm1Rkpx0Nc3Vga2MQ9wrjvcHFo2nS1Xm\/v+6VLjIFZ81SjRZKJdjnDWJIoZkNfsW6oGmf+DMa8jSiU7M0gVHZxQdwUMpHVEe2kDBvHzuKP09fyCQ8OaR8SGxST2DyRmUsmyAh9SHxzvf9VQsB+diSbKm0ETRiWBuWEv6MjjgmeKXyAAgLcuh47RlwajG+Zsyt70swvtcjchwNKWdQEHVNRqc7jMnjZRLFc1IWfCI1tvYsy4RRbanyf2NtHxAdICJ6eFgi\/FvZj2\/9lZfBOlk1HaGFK8i3EE4d3vTLdGrR+joaej1hJ2sDhcSeBh4yOdjDqz5M3SPpeA3C6DS+eHLogp5Ug+\/Hy067hhS9pE\/epSp\/e17qklKLgrec3vBAYGUkVstcr1uqRHMMdZfuEWgZI8pP+vTidqYloFqU30W1BB8WZZUp6aRKa5Xnw\/K1UOCaeyHU6YR+elZg0mAuHaW+kCytjiIuadxOjddKJFAVxX1LW+pXY3inLesktGhKnExoWl\/lccxUKHILbYnJ79Onb0QqTRDozNpnQeuRORaXfvfREDxfKTi4Ga4dyHmqikhxMDOh7cZWZo2OrfcqQMElbZUtW1Fp8yW3MSf\/Sp67JJ+\/IwU8GMtsQC54CmfBoQs\/Qg15a7boYwY4pl5+rcXhtUALFRYhHTLVAfH\/dF1gTW5DkQAPXai2PJt9xe\/RiRoifPy\/TMGYtXZtzdDbVmR+bH445IPrYJAUMfrQi1uZyGeJoHNzMIjSQWOTP+TsGK78nakVBy1CnuSN\/8E+loyYT5zcwUAqz7wOMhi1CYy0chQOzz1wyfiI8LG8ahUXd0leV34xpSr5WM9SPASsjFnXlScH5wYj4bIPt+ZrcMysoJ\/+gWn2CazFm92E9ggss+ZoVmfboT0r4RE8kx0pcXu9v2y28zeCG7glCw8qiYgD8vyZkY9bbx14KK80X+mkG+fhFICbQKTb3pBYWeLM3AU2+xT2psUAPuE3ajGQ4PcCdy008FX2yJ\/unK8H0KO3tf00EbAJyYaIXHMp51nYmmPp96ra7\/OMPVjYovo\/5WHAiGCtYMylyJzLQKTNSWOKwYYr9PWez5OP4U53Ui7ZbeFqyPHk8rW8F7t+3uXEWBSU8IJUzay+8VR\/FTIhv3KqwplP2ihnZY8Lmd7LUmaMbw3daPc31cXHShksmasrITIBZlrCCCBVpnWTjejvX5K4mciuPowM+o8y5nmpnXC6FBHaTMjXUI2kb0wMLlrMxNA1Unm2txRFz\/6aBCwkVXDpu3L8hxiNzYl+wL0vDo2wwSdN33NZRxhSxc\/kaDxGIIuGnfP\/GCV2irBDSG4s2MNos3qr\/htEOtwPQ7nAQyL6eseoCvijHGEB9tyq9NQ7dJ1BUJsSabuIvugZvOJaowoDe5OUDShXC4pGt90fD2IhZ2PABfopCfcBUXCs9jLjrPJQkbgZQYf3j2mWj5jr1w7xpjrPXDrH3UHxKc5gVuVHpYbzoI\/PymeR\/UHec4ik\/+5QrmM9yV5PSt0EILXKksQaqTwF0hrelkQrdfvhKE\/fCmWPyM2IfOF5nFYZV76K9HHTt0eNMxZywQfIAyDf9F6DtnRpQEtdnQgTx2WlxC3KA+ZemhWKK4F\/rjkM4MREGfgBHHPfpBj8yh9pIm6+UHv48WmKBdX7\/QFF6ljZIz1rrmzl7g2RveXmMf2dATcZNIgskwjzoQE9PE8DQQKdqe\/bkc19L6Kdw\/wK3W8ucnajY0v98au9klJunATcz5T5LOTEdI5P1FSrGngVX0aKkBgket6KJ\/BdcOXgkAmrA01A47X6oG4m+W+CsJ0n2EjpAsCdRxZskrXKtai5G+M6jJlBrEdyFeyNryuR7bEn+ik\/im7D+KFm8E4J0Gxm21IcIipYSjS7f7llrKEEoYb2qtmNbBG1iaiOEXL7PmEaeSx7IObMO+KPcQk1Q9618haDTMybz2y\/DCUTsr6dARV4u339nkF2YG9LxndlFIOXMbzjLfTKpbd073BS+Xig4DYzYnCcP8GAulvW8D01eSPpZcU6+gG3KlEZ8ol0MBonREh4ZyZuHFwE4HDjT1R5k8Xgepy30oKRRRYZ8HVTrXjut6y1KpsJilUljmRAa8BtAQL2SIWpNdxfF\/b763xzFTMkveqyYGumoTAXaKSyT552DBLV7xnRCiiFQiYAMhrYw9+\/f38xogP3j8+qL5211TWnNGxpOD182WyFZNJ3x4J\/JH\/Sgwb73hUBhbrBhUye4iP09gXvOt+AqAEoSo7ZQ9nHHMcAUGzDWm+tF6upAMaXkaZXVU+O64J+ei7J40\/ZFpsepsVDT4kWNAPmJ9PzV7XD6e6yMP41HTkGt2v59vH1tnI2YlPG6xYh2DvLfqJQicvHW6sL9duzBpRCfy+7ovn2ev+c8Ey+WXMGv7jv7i+3GBGqaA9bza3AJjwY2aff55sOItWDJo1xWI3JL\/qgus\/e0AaLqbOFbLHRCJfgWmqo1Kyi8wfhtiJxyZJo8TYNHKD4qScDmu6RZthM8aJQC5n4hHWmZD\/QJTdMkTAN9XQ7nfMf+Bay4H+AVa7KcgEoF7l8plyP20bxUdj6uOLUH+KEuFEE5LNLDyxULDKfKrDs7q+xRaFSxKLgdtw09UuSAOcMb8GpWSnFrJHf4AoRb4m81ajFulQ6Z0zIPlk2oPATg19SubKKyccjyaoB9uy1ViopZ2lqX3o2XiCChUESaaNEtOhjQlTS+c","iv":"aac3e3a15a96938852d53df3475fe0b3","s":"d87a04e88a171efc"}
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