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Feb. 8, 2026
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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Aston Martin loops Breitling in as global watch partner
  2. David Yurman selects finalists for inaugural $50K design grant
  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Perigold, Olivia Palermo announce design partnership
  9. Cartier expands Clash collection
  10. Qatar Airways, Art Basel kick off partnership in Doha
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