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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Farfetch revenues hit $1.7B as luxury shoppers go online
  2. Estée Lauder empowers Black women to discuss inclusive beauty
  3. Why direct mail never deserved to go out of fashion
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Louis Vuitton, Grace Coddington celebrate love of fashion and animals
  7. BMW joins forces with LaQuan Smith for NYFW
  8. Could virtual reality be the key to saving luxury?
  9. What changes at Amazon mean for luxury ecommerce
  10. Gucci illustrates new makeup looks in beauty campaign
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