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May 22, 2025
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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. St. Regis, Vilebrequin release capsule collection
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  4. Chanel reports 4pc revenue drop in 2024
  5. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  6. Rosewood Hotels debuts new property in Mexico
  7. US remains world’s leading wealth market: Henley & Partners
  8. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  9. Rolls-Royce debuts redesigned Auckland showroom, exclusive models
  10. Cunard presents ‘Sea of Glamour’ anniversary exhibition
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