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Sep. 17, 2019
  1. How to save fashion retail
  2. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  3. Dior admits to Sauvage missteps after campaign controversy
  4. Tiffany translates romantic positioning into coupled scents
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Millennials, mega-malls, luxury cannabis and tariffs – News briefs
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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. How to save fashion retail
  2. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  3. Dior admits to Sauvage missteps after campaign controversy
  4. Tiffany translates romantic positioning into coupled scents
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Millennials, mega-malls, luxury cannabis and tariffs – News briefs
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