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Jan. 19, 2019
  1. Sharing economy helps rather than hurts luxury brands
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Reebonz plans to enhance circular luxury with blockchain
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  5. Rolls-Royce heads to the slopes for the 2019 ski season
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  7. 2 weeks left! Luxury FirstLook 2019 New York Jan. 16
  8. Mulberry spotlights magnetic muses in portrait series
  9. Millennials - Luxury Memo special report
  10. Balmain seeks to modernize fashion with streaming, AR app
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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Sharing economy helps rather than hurts luxury brands
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Reebonz plans to enhance circular luxury with blockchain
  4. Berluti, Nordstrom, Givenchy and luxury concierges - News briefs
  5. Rolls-Royce heads to the slopes for the 2019 ski season
  6. Hermès sets off on global tour in sci-fi cartoon
  7. 2 weeks left! Luxury FirstLook 2019 New York Jan. 16
  8. Mulberry spotlights magnetic muses in portrait series
  9. Millennials - Luxury Memo special report
  10. Balmain seeks to modernize fashion with streaming, AR app
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