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March 24, 2019
  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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