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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  2. The logic of livestreaming in China is changing: What does it mean for luxury?
  3. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  4. Tiffany & Co. further commits to music with latest partnership
  5. Brands cannot approach the metaverse like Web2
  6. Cities of luxury: New York - Luxury Memo special report
  7. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
  8. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  9. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
  10. Dior explores ancient textiles for summer menswear
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