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Feb. 9, 2026
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Marketing

Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?

August 19, 2016

Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren

 

By Jen King

As the summer Olympic Games in Rio de Janeiro come to a close Aug. 21, it is likely that many of the event's most-decorated athletes are in talks with brands for endorsement contracts.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
  8. David Yurman selects finalists for inaugural $50K design grant
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Versace hires Pieter Mulier as chief creative officer
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