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Fragrance and personal care

Gucci’s visual representation of fragrance hopes to shatter society norms

September 6, 2016

The new Gucci Guilty ad campaign featuring Jared Leto The new Gucci Guilty ad campaign featuring Jared Leto

 

By Brielle Jaekel

Italian fashion label Gucci’s creative director is continuing to leave his mark with the house's latest fragrance ad that blends the brand’s essence with edgy content and a celebrity presence.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. Happy Holidays!
  9. WatchBox expands into Switzerland with headquarters
  10. A new vocabulary for luxury: The nine archetypes defining its future
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