
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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r\/OwT2p7BjKAlX9ZG5\/8LavRmlVh3SDocLdkEu5\/d7lhPz0FthWzdAy9qXkMIHOffoHtqY5wqb1p0uTcErtNNwd\/wYauzI9QmcxKADGjbbUMz4f2coO6Z\/Bmug4jQXOY\/SAKI4s4Xp+0X4Lyma0dEJCVnLsfoHOPkvdmzDlZHI26dth8ghgN3NBlVKl1W0P\/E1CjD7TQ3RKnYAJXm\/eNcF2tAc3WbO3x4cTbcwE5D9fDXI5Ntyjk0BTHIVkIX8UV0hbuajbh2zW+vLRDLr3GP\/LnivjqOiEVWoe0BGgu6ryTsb8WXUDRDFu1kURrGZgDuuog7HGqGvOLo9jNPhKwjI5RtF4EbdbNGJuHuRnuSIiHGZxXfUvOEY7gRD5EWiS7W8dcIyWDLqU9TOtDmu7W2tTAGVgsQPI7zDlzNUcjHlcR7Sny1o3J9Lx9fbwxXzhGqb0zNDu5RRA967NXD6bKTOnK9gkZMqgfbzwMxozIIOSJ9CWfD0VRH7qrnC1XYqvT4jY2mCaMuTCTqbO+adZPzKSaF8A79yTL1tq4D6ZhFWL9aHBK7vGfx0YXy4GoXwZouUizA3PuHzzXe0xGfuxl8EBLDk6RkWyyEKpAbIeEbYTQ6rzlTA0+pLv71Vq6GtMFrDAkcQJgBEVnB\/F9ABWWKNDPyQGpCXgTd6kw13Du\/aHphHtukPZVc8vH+Bol6E3kA2xYGgy4qc\/naCN4dcC32GUFOPGmtMkUWM6FSCOI8M9ceES\/mMu+aY35mJa1I+AqyQmyikf0v60DS6Ya4qARTnxg5TCZV+CkwVFqujiG3jKzDWhCgx5dm60RsKk7R7UjscZeAC9kaCxeQsaIHPlGTnEE4lnMF0PMSz9LWBsy8Z1u4wtyG9jVpSZZYIQCd\/SrvdDZSkfZK2W6z9LoE6Nye5aeIJUiTM2NjQbA9LYboPpHsNnSAiHaYn6SF9Kq6mF9T1gjnMZ7HtoHiLLjlbTISUhidS594ZZLv7IlKs6mCa2ZHhhmTWCFp7cu7V6RqGmxWfYKRO+6idUe7ogsQr4GaGANhrp07dOOKZdCMO0CG3FrRrtwzjn0m0IYedRbPfyFVpPT2N4USEA7hLtIJL0YKlts3IThv41YxFQNqAZp9ZhUFQzkkMsy2b3LdIDQSk9Cbj3EopltF+TfIbG+124HoclEM4nfzikOmcji40nPSWmBrHUlK8JxFJQ6LcBHG4EevGqPjVxx7VeG6ZdeaFo4Ixfa3TubDsV9idQAcjo0lSTPORF0YWMdrfsaxBjauCUwiCisD0TrSJRjb5+PisHrKf0s5Q\/kXbJoceEAjHPaZyCReVGNfSYYeITUUGyel1DkeAHerx9dq8myed0IllZ2Sok4\/LfUkoIsCNqZXVhtEg0Vi0yoR0Xz3NwHrR7BnSV2r5PQSO\/ewbKpof0Wejy9CLUm77qTKzP3u2QH5jCYq2xUqM1uFcXqFOthvCACAnr8JQ5BT8Fq9DCiyHum7otOYA1qjiJ7tUtpKZ95W65Y7P6lzBlZ86ENOLZEEHrmODxRxT49VUNASS+Vj6IteOXHlmYLz6sRjL7uIu4Rq3aNTzUoVtPjWWE8WfjMPoniS54bOJpvdzXPZkUFoRKpLwx9IO8MLMYEGNSNSyQN7n2rYohG0T8tGYqZmEuWndzAK3K44GklRRdtI70sJQokdZSSsrlMgabHBBlExq0FY0uEFa1YjEJIY4Kiww0eCj2RDW86geec0a80f7LfZ+RLlno0+RRvlYrzOMuKgrWgrjhmFPK\/3TuZVuwT9bfkAa2jvoWXsYJ1XBeUciSRy8aziwqyXd4GBhuYmNONFywYz28WtAQXxe2j1mmFrZPaUfFE2l90Ns\/1z0z8I4LYA37+wbKn3Waesr\/4T4zOmHtiAC8pWfPhUub9fUVE2fYiEQ59rFP+8WW2C+IFvHfapBqsIprzuSEon0eBs21QbnXuRQ4PshuPcz5XaM4WZZLQ8flVIel5luEMy2bt3XUY6lhu5ATc6YWQUyxhgCr5tsSlWePF7HbB7ux1TeDZev0VRZD1PwVffKorYHeyCN\/kQpnxKFuvBHKuc36TE2TKgo\/7XXkikcc62WTaPY5vyy5RTJwhUZ8c6dICGijbkkEspBCjNo7dx5GZmMoWBww3AZbnt\/RSPdyKNFxUp9iFaRq6MwapNhm2Db9JEJ3iodYquOdQBRX+TAPr52x1iYEXN+ZWrzB+aDoExEbwESB6xEsM38kENlLDKbm0bD0f3OkyPeSaH6Myfx4Iqtaxqsqh3ya0Zs9Lh7po1ZncCTOrNFzYURxOph+kUpBKgjaNpTPz4rIuMDHkKo3Oev1R3zbWs0OJI\/vcmfHOGKJM8BRTf3Qqczc6Bp+Ssmh79LAfqgFe2RDw2ZefWKkkv\/sJvPc\/Uh6zlebIxaue6wQDdfth8UVgPgjb9ty8sdBTjd6DGFjs+Pn1cnqV2Po9Y0r32VbtX8USXTXvKzybYwTmSbUoavgOlmlxskrm5AzZd0iGV8C5ErHWheIuwL5+QErtvpSAKXXonyDwjL4Z3M1OPEdyld8UDTESNFti4uuSl9a4TVfRdgk+q5pMZ+jb\/5uXp5I4Rglf\/uCvT5ynTQepqwGEqaXNpsJTcKkgUx\/QaOrQa3weC+niq\/0j9wgb0Ktubr+btRvsOFtJDkYrIWZhIRjz6B2\/yK90hlQaqo6YZfeI+8pOJ5R\/xjswTGn7oFn+8utB8PmXi8HYnuB6hD5ymFbhYTJCD8z+hArAiDuJZfgFt+xAX9Z0UApnMV1Xd7JupCJPDqbDtMbKexkTh6X7elbM\/ZZvV3reiviu5CQCM2nfaJOke86JsdmZVozG9ijuVwbhoVupbGAy6v1Yb0yJmXj5qRAVuvoB8UjTEIYNh9\/DKIs2RDDlfL25QN89AhVEkQ4qjNbJTJdKqDUmcfYeUnAXr3ZTguYhDdDep0FWqfdQpQhDNyWFjwody+LnXIj8Vt\/MiOicRw4\/SOSzCg8LXTk4mlgz2d71\/9rYu8drFzCYRYT","iv":"2fca968c5bb10840abd0087cd1cd9c53","s":"8233fc6fb6a028a5"}