Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"8676c3c7b73a8a0bb9f302dff62d8247","s":"d0098f5dc658ed7c"}