
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"d0cdab2b70fc3d719fad3e78ed2ac771","s":"4180c48a880caf47"}