
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"a3a67d1fb30400d42a43d52d947abed5","s":"cde960cdcf3cabe4"}