
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"64fbd81cad684085d24b0899b350d535","s":"ec984693a2e7f847"}