Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"16a2e6a4b9ef5b07602f5f150258b894","s":"421792d6088afaa0"}
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