Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"be4b8680228787894b21dfce9c8ea404","s":"7791b43b6c4075cd"}
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