Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"224c899b0c645f6d81db17f409c9cdd4","s":"324b25efb40773e7"}
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