Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"b98822b82eb486e0562b8bb24ed4fb4d","s":"ca63b73e91c84e15"}
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