Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
{"ct":"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","iv":"de0b39c26f8ae060e60c4928cfcdacf8","s":"8633a97d93ee6a9f"}
Share your thoughts. Click here