Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
{"ct":"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","iv":"1578b95f0dd20d7905ac779bfc0af3e2","s":"a1c7477b372b2668"}
Share your thoughts. Click here