Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"9cf037538bb56c5ffbc01d5693696a49","s":"ac215a35a93fbcb1"}
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