Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"240c0e4f59583016e61b5d16e5320820","s":"3c39b30065ea6d9a"}
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