Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"bb67d002ad60244f290146e6a78d8191","s":"3c2ff8ead10cb07b"}
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