Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"05b1623125bdc361378874d4c382784d","s":"1c75fabb3cb27c33"}
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