Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"a51061b4b99fa7231f511ffaa6fb7141","s":"6d69a4a0e8baa778"}
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