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Fragrance and personal care

Lancôme transitions app capabilities to mobile Web with revamped site

December 7, 2016

Lancôme's new mobile site takes ideas from apps Lancôme's new mobile site takes ideas from apps

 

By Sarah Jones

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Hermès showcases the surreal for spring campaign
  10. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
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