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April 18, 2024
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Fragrance and personal care

Lancôme transitions app capabilities to mobile Web with revamped site

December 7, 2016

Lancôme's new mobile site takes ideas from apps Lancôme's new mobile site takes ideas from apps

 

By Sarah Jones

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

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  1. Luxury Unfiltered: Training is key to making emotional connections
  2. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  3. Social, live commerce may be new, but here to stay
  4. LVMH revenues dip 2pc in Q1
  5. Comfort kills creativity, conviction brings out ideas, says Shiseido Group exec
  6. Dior opens six-floor boutique in Geneva
  7. Chanel pushes Chance fragrances in Gen Z-powered campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Luxury haircare market to reach $31.5B in revenue by 2027: report
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
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