Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"5cd73dd735fe837f8f01e8002e9b7358","s":"37fa049a73b79dac"}
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