Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"33b6959a03f1876e2210b19978c99bb0","s":"9b75848249ab7e19"}
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