Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"f077c23921733bcb5b5e6bf197fb5c57","s":"3d2c7feb8ed2e75c"}
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