Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
{"ct":"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","iv":"1f737c7e39cfeddfa6094572e01612b5","s":"47c70e389c68a999"}
Share your thoughts. Click here