Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"8487aa5c7a86eab9c3325631c332bcfb","s":"7baa2769635e6628"}
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