Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"f41f259b5d6700f907c266dfbcecd581","s":"e8c00bed79f5ed7e"}
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