Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"b730cf5d108a38768eab7ad6e92391d5","s":"7aa8b5793ea629c7"}
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