Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"b4f72a16625bc57ab8b19da0d114985f","s":"fdd81602cf903895"}
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