Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"45c037efb04acdc2d4a0b88161f92e3f","s":"20cf2689ba690876"}
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