Travel experiences are proving to be dramatically more important to affluent millennials, with most interested in hotel accommodations and flight tickets rather than luxury goods.
A recent report from Agility showed that across the globe the majority of prosperous millennials are likely to travel abroad in the next year. Percentages in China, India, Singapore, Malaysia, Hong Kong, South Korea and Taiwan are all above 71 percent for those interested in abroad travel over the next 12 months.
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I would love to know where affluent U.S. millennials fall in this behavior pattern. Are they spending less on goods as well? Wondering how much their perspective on travel spending differs from these Asian markets.