Columns
December 8, 2016
Sara Mihan is senior manager at Cognizant Business Consulting’s communication and technology practice
{"ct":"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","iv":"01b51980beefa5e3500b810c6d86d24f","s":"44f4f0925b9d136f"}
Share your thoughts. Click here