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Retail

Be flexible, build trust for successful Asian market expansion

January 18, 2017

Affluent consumer Affluent consumer

 

By Sarah Jones

NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Porsche cuts ribbon on esports facility in Cologne
  7. US remains world’s leading wealth market: Henley & Partners
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Can luxury brands balance AI use with heritage and sustainability goals?
  10. Bergdorf Goodman unveils vibrant holiday window displays
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