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Retail

Be flexible, build trust for successful Asian market expansion

January 18, 2017

Affluent consumer Affluent consumer

 

By Sarah Jones

NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Louis Vuitton lights up Fifth Avenue for holidays
  3. Margherita Maccapani Missoni releases personal collection on eBay
  4. Four Seasons extends reach in Greece
  5. Neiman Marcus celebrates holiday 'magic makers’
  6. Coty, Swarovski sign exclusive licensing agreement
  7. The Ritz Carlton, Missoni launch beach club in Bali
  8. 'Toast of the Town' titles holiday initiative from Bergdorf Goodman
  9. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  10. Inside the demanding but rewarding role of a private jet VIP cabin crew
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