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Retail

Be flexible, build trust for successful Asian market expansion

January 18, 2017

Affluent consumer Affluent consumer

 

By Sarah Jones

NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.

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  1. K-pop star slots in as first-ever global male ambassador at Ferragamo
  2. Day's wrap: EBay, Farfetch, Marriott and David Yurman
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  4. Day's wrap: Saks and Valentino, Bentley Motors, Dorchester Collection and JennAir
  5. Highsnobiety's Haein Dorin: Luxury Woman to Watch 2023
  6. Young Chinese consumers embrace positive future outlook
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Audemars Piguet, Christie's, Givenchy, Vacheron Constantin and Condé Nast
  9. LVMH, Chloé, Porsche, Artnet and Don Julio
  10. Tod’s, Ferrari make craftsmanship comparison to launch co-branded line
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