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Retail

Be flexible, build trust for successful Asian market expansion

January 18, 2017

Affluent consumer Affluent consumer

 

By Sarah Jones

NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.

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  1. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  2. Brands still struggling to harness the power of SoLoMo
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  5. Ralph Lauren, Anya Hindmarch, luxury demand and department stores - News briefs
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Puig-backed Joan Miró show moves to Washington’s Phillips Collection
  8. Moncler, actor Jamie Dornan stretch puffer into summer
  9. Dior traces fashion heritage at SCAD FASH Museum
  10. Fairmont The Palm casts Santa from social media
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