Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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","iv":"816446d204abcb54d949ef07dd3cc67f","s":"4452bfbcf2fc4bcf"}
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