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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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