Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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