Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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","iv":"f988a06b7547a60e7c125dbdfd6ee021","s":"878b8f96a01ae067"}
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