Luxury Daily
The authority in luxury news.
June 19, 2025
  1. Comme des Garçons sets up shop in Sao Paulo
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Genesis to enter new markets in Europe
  4. Belmond unveils refurbished Splendido property
  5. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  6. Personalize luxury brand marketing strategies for lasting loyalty
  7. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  8. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  9. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  10. Rebag links with Luxury Stores at Amazon
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Comme des Garçons sets up shop in Sao Paulo
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Genesis to enter new markets in Europe
  4. Belmond unveils refurbished Splendido property
  5. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  6. Personalize luxury brand marketing strategies for lasting loyalty
  7. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  8. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  9. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  10. Rebag links with Luxury Stores at Amazon
VIDEOS
More Videos

MORE IN Fragrance and personal care
Beauty leader Leonard A. Lauder dies at 92
L’Oréal to launch #JoinTheRefillMovement campaign
L’Oréal hosts inaugural Longevity event in Paris
Assouline debuts home fragrance, decor collection
Next 12-18 months offer unique luxury beauty M&A window: Kearney
Armani Beauty rolls out retail location in Philippines



RECENT ARTICLES
Van Cleef & Arpels opens first Florence storefront
Hublot to serve as timekeeper of UEFA Women’s Euro 2025
Creative director Francesco Risso exits Marni

Luxury purchase intent declining: Saks Global
Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
Comme des Garçons sets up shop in Sao Paulo