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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Louis Vuitton courts rapper Future as ‘Friend of the House’
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Longines announces latest Ambassador of Elegance
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Moncler returns to the slopes for Grenoble campaign
  10. Coty earns ‘A’ score from CDP
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‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace