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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Chase opens new Sapphire Lounge in Las Vegas
  2. US lowers tariff on Swiss imports to 15pc
  3. Viceroy Hotels installs next chief executive
  4. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  5. JW Marriott, Flamingo Estate roll out new wellness experiences
  6. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  7. Hilton launches loyalty program at sea with Explora Journeys
  8. Hermès, Goyard lead consigner sales in 2025: Rebag
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
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