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Marketing

Ethical transparency relies on brand storytelling, education and humanity

January 20, 2017

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

By Jen King

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Brands still struggling to harness the power of SoLoMo
  5. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  6. Ralph Lauren, Anya Hindmarch, luxury demand and department stores - News briefs
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Puig-backed Joan Miró show moves to Washington’s Phillips Collection
  10. Moncler, actor Jamie Dornan stretch puffer into summer
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