Travel and hospitality
February 10, 2017
Taj's video for its Taj Hotels Palaces Resorts Safaris rebranding
By Brielle Jaekel
The Indian Hotels Company Limited is undergoing a rebrand for all Taj locations, seeing that all properties operate as one brand with clearly defined experiences within four category groupings.
{"ct":"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","iv":"d1caf9db59990537b1da1ceaf146f32c","s":"4b573aa9dbd496cd"}
Share your thoughts. Click here