Jewelry
February 15, 2017
Nirav Modi's "Say Yes, Forever" campaign
By Sarah Jones
Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection.
{"ct":"tQ6xC5KtS0gqbdszbm7n5hnXRiP1MFpKJVIMgtYWRXxN4pvQwwtuU9K\/HKk3QuG6UcjPPt1IOJDls0bbjtzO+CQ8ijlYPTINcM+25KeVl6Ns7GI4VrJRVKzJLwfbkC5yPpdAx1eNhEiOTZjTFWrWNJPlUZHQA7NSApEbHRirSBMzGrcss0VAcJoB+jLfKZIJ3f1J+FPryotsqnMtdmfDqPzgsGns8S+1R6TLKCI0tMzpN2na2M6Pbz3ezNAWQlrSs1kuQzoSCsXjA\/G8UbZXhtLJzOgVu4UblgejmqGuqpA+rYve7zpEAEMtRJ3DyHxLb2Uxa71athzfyQkuujZTcx8Lc2kN\/n7UIycgAuNWSH7An9nFunsCj+q7D0E0jNoE7V5CDeLZGYmzxlMQ7a+hgluWNXbN7docvmxp6N3i5bA9A7o3LGysMR7xWrUfpNtbkHQ5m0BOhty\/iHSoX3bdMOxRdg8\/iy91mNJzD1RiNA15wmPB+zLwJFArqC2tv0JcoH7fbomEKqUyIWSbMvJ+CVQSZNGl0+8QQocuWXS8rNnnp9+pVDMn7ZfUIIu4SGbdRNXfcp2yuqWKAEqD6aBBaBTTCISM1DBoVmzJi1hR91z62w8D\/k3YX3OzstnjwsFIetAePBbCGCTp9\/alv6MSD6r+7xTUOKLU+aLZ3omNK2\/5BZ5MoJ9USCz1l5AuPfq1SPrJo0dkPXtrEN94bWwvWaS32nD4rTEJGIdIVoxGkgVX1PFqQAKJOAVxP4wK3gzWLP8Y1pA5u\/RoTYmZZxVAx6JWSXrEuLR7eS90\/PFHxc0usbDGu2NWvrQig5AlbsNIQXuqfO\/P6RRYKbA5xz9NXk9I+NrxZDqkMAH3dyJgSfkMtutHaFjz7G18SE2cAX0SSxY5BJJXW6RRlFwdhv6ljAY7ITFHmbKo9AGs6L2HxxPh\/vcxLTMLQAr5pgDEHh5XZUGgeP6M\/dQ9SM28psC7GDWr80d60zMED7ouiCamBzjDJSX4qxU+NhNEBjmmjEgVdKmAAV5d0gpW2mdKj9FVhzDtMnK\/VPTvalFGs82r+inhsCYl1xsqapXafjlew9gK3h+f5pSRG\/52nIyX8abaQZAFtZUE7x783r\/x947jEAPgC\/dLbC4\/ayQ7qemD5kcb++H\/X+JbPvT295U72n9VjKyFN5HnxBgmjWLkoNH+yUlaSBspXCCHwZCz77cKMuxkTry+F+rzdi0oIXYX6JV8j1AYTypCuhcoGRNO9zqkLY2jpnXO4T1dPZ2cnqxPPskmP+2UdpA3zF5XxBxBEXqmExB3wzGCWhdDAJ1+Uxvu\/CVQ3uorOxuv5Kvtdxk6P0mpaKaex4VoI+AuoPlrzHsQLiLUtPPrlYOFrh+o9x+RhPJIvt0aflxUNscokA4Mnw3i7VdReBi+0ri2q543VG4eKvBshPtQxwa8v9phEhZOs4LkeXmMm6iWGEzKg+JHXFfgXoVFiZi01vW3j4dPUrns+tY1ROW\/YPwFxHwPe8puadt+1cOXDa2Yd+I4bHDxOnQned0IyVp1hpq\/pKVyN7ltMm7PV+fz+6\/C3avs7+NWLSwJPoHpDzthls8l0UobChwgAm0Izc4m9lgryjA5CXdo5WwAaPD40EMGG2d1ACnFkhyqPDYq9cQOYp8rURyFlnZyNiAexKJX8gdC3XHcd90B4yxTBbIKg+BXGxS74t1dWZ8LCj3NyStOXDogIbkpUubzc2y+SRIGcdlMElQ5+mE8j4bFO\/K+8FWCx1fO838txgJSOZtu4svAOaouDy6pfSKgKh5tNBWHwSCFRtWRAKbdBxvG15r2uQ5USXGu9IpTFx6sQQegQHJgrt6vHVNn2QOClYn+Y6vfqaCxeUQPxgMSE6n+2pdSxo4NxLON1b2KF2uhuyor9jBDFJ3W77r2nmgx8hyZR5HhWF3U8MSedzxOkPUqg0\/qWJEdzC+P44fc85EOiRqfZFooptJBBykFUso+aYyjucgpgLA0e8sFHhkb+jTIyAUTKPNCZGlpTxnIBawnylLlHBLD9Yt8Byew7S+Vzmq9mFI4vp5Igq3US5O33ZhaCiRxss7XDqIYNT1btEhVAZA2s9Hw350CyBxO5Dp1NYmL9VymNSDddS4jj\/mXO\/0UTKN6EOGHwj4fa\/Ym35H8qV2rzgww3Xl43Yod5ZYq3jncLN4PQuJEr7N9izYln6X9JYdgm4wFOQELSDOM0VgHh8TRa9RGcdWaN5W5XiJusPiGI4YB3kfIUVJgq30iD275DYSvWePLTs5hGrGwQAccsXFvNtLT+ZA8M3XZ9g7P61zAFzDfYsxKgksJIy6o57P8wc8dy8iSJXeiHnz+uhW6\/GfoFPPnkdBHbnU7FLBjRMw61MNAAhSyTNiFbXXfHh5+aSlP\/XayGUriHwRiNEgdweenVcx0n0cccoAypvR6jo3AW8yHBQnZ29m+KrA20fS7dPond8iDrnSyYhpq0vYNuPH4pb+z6EJHmQtyB\/DmmJG1xC6jP18ogY\/mCyiNHdP5CR3ulj3PTRqDDUuMPVRShBm2Fp31AwL1gUYFDHMscg52y4H5lrZ11i54ZoP7wVi\/Xb09\/PZNcJ3wzMCwYb9NepploiNbfnhPNDGurIGiduO9gEYQUAM3y+m7ZtZZ80i5MKY5JQzSKT5\/RiJukdw3I5wlZPabCW3nGejpdGLedbe+OEoXmvcPXo7nHlg\/PQHmVyL2UfimS2Us7DhO2WnA3AFaUDB4AYnBtMX1aUe8R6giq+9j+SCxKtrWQo2kaWujSEylhqYch+\/jw99PoKT+MppCjhM8joC5hbiOuECTX1S8ZfyElqZQwWMwyzY0af3nt3FkS+MZ2wmmtj5G9nFjbLnQjyM5f7ZucxTsOAT+mLbQzaDFiTMr8rxBmapganSc2O\/GfCSZJc2vXlh5rOHMc6opkA2q5SV3h8NbDLbE+c8L2JfDRvEk20gYWclQLDQ9ijfcvP+WDyWTT9XlArbfi\/HsKqJy5RmyUpnixXltjEA+SV6UJVzznMhT2ELpnnEjfiEw2Jj7+Je970pBC68HywJ3nmi3fGp+lBP14jirsPuG30JCiVeUL2+9TIheXVeyLF+XCXp1p2+mkN2+24IC8JuuV4kWStg0ws1WUSrDB1KP2Z\/mdXU628bfnHFtes\/xQfBONfiIoJUV2W\/BH671nNqQUwgaKKaiRu7L7WqXbaY8NLdz3pHZD64VrJvHau5eHcqVLMbP7jikLYgA3vArGg7VpqqQ+iaHDPBJGUu9hvJOB9Ae6K5lW9eA+Q7\/m3vhj75AkzSO\/Z505BOZKPiyeXM6sgUsPfpk8h8PF2dAczO0IBHBMiwUjpKpsHUty4yddCTOQKqXWB7VrslEqrg6jVdr\/OBk\/8Vn0yOd0eDAhzJN6T0Z3Knuy7NbPB2y\/VbCGd2dJ6r1YzQN6wc21PFlYGSDHTZGOixdBOcmJk0oN6Z2aJuzQHw5kkjmU9DZI27yhi0rXcsxdiTLGSvRfh6Hz5o6eNO\/yV548Fq4vlY4uzD7pwqw79c7bU4zyvbY9Qm6htnJ+uU0evXnQTU33C6+UD++ykgbmBDNrR2LLACttCElSsYAPlFVPIA+pekSEgV\/3HHOSJJT3JNh8rtYmKji02udiTDtUgRLsNcxksY6omgG97DGXWSIpw\/XKaA6zcNepcijWfCw5pjwDKsMiOj4gg+qY2SQPq3JlWud2br2WUJ8uG+qFNYtcQPwGXAEb7DspPnNDcst939gPE1C+ekrXcE9Qzfb5KO4MEN16ef0z7CnZ7Xu4wYDSUK0URDpV5vgUaDvjHHSVRa63khaQEF4y931AagtdpTqjpEGyRDv1we7ZpjFhUPFVCHtDmMmxJcwTK6CgHPDZ9kVQF9Jxc7+bCDESK+fLmed3L4VXT7aqy5KPJsjqMUg1jAsU0UH2BxrxBwvRhJEBPAcNLUTczr\/HTKpLvOzjFhd1aHawrODqPIA79JPDkoN6jg2U8AdBPsDNTxRv3vhizZhhGYaJOmzlgvxL7j2OXUm+mJa\/0ob\/zAOSXFViRbtcQYakk\/bItw8Ik0YKcdpxjcpdUg4tF5Pnz0Op+lzwmImahu6Pp3bTzN3+hqImnglT+tkxVlCoCxA8kHFa6SPMeYKucBMWd+p3Pyg5LRb3T8ys8ECs6U3SL2AJGBuGTrmia8Fz30bZ0Ryxscjwb0LOqxyM6gHPhBrOAbMy7EE516+cgsdW1VuFWWt6X559Ehepfeh0WO47OpPcLbyA\/iFd4W2A7wQhjgyTHEsv2Si73paqIgCQtHmsUBdBgAwvSXJZpnGH6usfHMCDyFdfa0fP16igruZsbl80SELq0dPv5jJCHuxfMoETe34EoTp9K8sXR6GPgdFOC2rNnywfC7Vj9pOBodAI93ekXZOy96OoXO64wxB11SyzxuwlDbP7ft8V5fiEJv6X4KMc+5Bw+P5ReGgiSwCz3TJ2\/ahvUn9m0OJjm1N\/lfZoorX21ggF\/+ajQCiTeGOr7pYs0cLKqTLYXTMby3KMTDdnYZWlSFpSFgsdNhUdYHttyhqYf7ZkbXYh2urJG4tJTU6r4KzC6mHcVIHaFzW98IlcTpteiEajKuIJP\/nHZG+wOsm6yAzAlZeAKx2wgIwA6iw+bJ7G3\/HhHBT8MmTYc2865eMbYysrgFS0wyEM7wnIs7\/a4rXUfJE5qlXeYiZnAW\/MQxZOHL+LexKhYqzYQdZxGzG2HLPJ29lySmcFR17Yyrdi0K7CxskBCnoZE2JfYX7aeP01\/4maTKHPWX3+41TMNZrNEjem0NelI\/MbSHxZrLsLXCeZXZd5K\/bJecaS6YdRDQzKiy6OhgCmeiPEKvqNX6cTBYPZ63yWGDezuZygycCsq0LkLwHDg1QgomiBPQzS8ahoPo63waEiefINMrWzp1Ry1EgWhQKtfiqUTrkuxP8iwt14tmYVxfLIz2xC31t12C0hbc83xPWGHz5hpQ75Fr0+ItIUNlf1RTv668I1IfcBj2VAs4tl4EeAli0sIlt41dv\/yCPs0NxpSdUBqj0mbK6mDQJZUy\/8woSrKqQsHoZfusX1T54OmhdCgaF68AvHYkwlkJjWNm7cYa5F6187wD9io38VZmSpSXmqV3TZiAjY1q2lVSV4dDBTyWvvZLGZhdaR4JZmHsW0XS5IBrHvoYzVDDVloZZKlHCIeMyiQg+H\/bcNpcRV7Q6\/JhguCeMMuWz2TnjVjlWqVCtI+FkKRrfxHD7oYWYLHlL6WwgonQP7JlNaZzDHpGd6sZbZHZS0+j4hpUicbOiNjhYQP8psWN+cdDKTsAD+7Qyf54uFFAVl73Nq\/lXNC7gisLAuav6wXLvCHk8XQyesbHS\/8YmGgGZVKYZHdtPdXuoW7d4OdWaiU7NsT71TvZLtkM8kpITAawnABnpPotEErFtsXrZARp8pcqhjSE4kYmtKX8m6FDoZMpGALxeNjHZX0DRowQ7FiKd2vLy\/d6xkylI\/rm\/Wo\/0IDOebJhqCJiCUqTsIyTRfnMkajkyk8C39EbG0d+UcOoTslWTCzWU2LggwsP8+E16GztmGIj0mwHBFIBPhVYj8tx1dUp5Mpcqh9l1cZY5yjNhlzqa9+RML2i\/9xxR3wF4KuGBuWcWGbe3uzPmAO59DKTBNzCnapBossc8KI1JaB9tQFb+VnWJHQnqwfEJX4fIOR0bldu\/Yk7V8HPZFYnqg8As8Udnk8AZfL+sAAI0CSryUD6nflqH2qF8oO\/JjhZOHtLCYGRp\/o3EdhEo9+aAeVy1RbtrlPXT+dEpDd86wR9xFxO2TlBSG3B6CSuWeoEQkc2lPBdIKLiyKN1cktqnrulXmC0qO99xIaXiQ\/VodPv37\/cQiRnzwBmTquxoNvyeHkONwlvGFnJSbLfNAVRuweTqmR1DW\/l257ETbAJBaHO+GqKZKhWCh32lnZw9oVVqjxf+IzlEWqROcVXrnzBiCwsQ+B5k2JFiDvdU\/YeF2h6qHWPbX5DoawVYSV99j6OPuZRTok\/j3Sme3u8ChHUaUkK78tKnO8vc1kf9u3G9o\/KjHvx893FHe03kZPKs\/\/kYKJWaQ8o6ZJg8cNuJDCz7vLPWVZ0Uiq8OydJ5kbuIKqkiTO5J1H5GJlHaKfGOLnQhOiQzABXNskUF7LsZD0ARQJY8l4o5TEK9EHPKCO5TiS04wuDO4V3qf\/jl2ujWitu6AJxbIEDi2WxpTUUziYnENnupxvOOqttsLjCRzMOAVv3Bo+PT+PLzYnWlZUxofAOPtIV0\/YjL5kUbSrsGd52ttufWnjuuono++BgNbQTgWT\/j9SIxalqQG5DCc18SNbTcb4U0dXYdFp5WiczjQrRqXxxWCUFs0uUd7aD96nlQ7prULQBKiXCDIDsabtlTkujPfc0XcaN4xwHdqovwQM0vtszA\/LYffqS3T74FBy+Hl\/VykV2IgNZHx2LM0XMrRvq7mpnwj1V5+CS5B6kb\/OYb79C42qcG2pKgLm1oVMXI3xiRjrNmvvJHXIenJPPqGgTM6PPEmbt8Sja5k0dceEPbmCIB9YvT5rXsZ3Lp2Xt6WFRFdsEcUFn3SA6CyYQqPlDTE\/20HYN5GJJYtSIFmR3sQB3RqVEuskEPwzTCAN7ZPGs03\/vHH6bTxaFlqDR8rqO7JJ\/CMGL8kqSKKhZSK0Ki0G5Oq70F3+r0lu3raxLz8rY6igjf33resgSEnu91Jlfl6JHEm1JqxqW49lWLAQKq49jfZeSHzrvG0wh0l8Zrn9wLdGqz1oNr9\/4nUrJSNL1bXJ8zVQL6PMGyIb+ti39MldAPgHDC\/JvhFQY4HWY3WlM54xQYTk7l9yQycONiRqjb+sPRR+pJ5\/hZNgA2G+ijZuCx5FnSkNrAxxRP6xcKM+6l5R6ylXj26oq7xtZ2LShJ+f9N2w31Ai+XDm\/SkPsXWX2oi1PXeazw+VqbG3MAch3kbYM5AGBpftczZ6G0sIW7xpJdAvtesFsMe3gWXcm4EyInn6C4bU3py4BH1NaKeWdR4d\/ijN7+znr5orZ3QtM\/zgnxz\/uELj3+5lIx9cF8q7X\/6LYShlOimBJnrd4TIwNJk5Ye0aGbk58Msi9vj4QOwn7su9yOVrx1z7410gIUaos8klwAWe2gqtdkihzcbEeNskNy2i+7BtJNW24QAXsZInf52HVliTNp6tsHQdL73giNWYF\/Q0mpNq8dOP49HP34PN9CtWHBmvvvgUX9APq9081oj5llfSqtiXPyoNzLKwPKW+5R6VTCJzs+49AcLPBWGMVwDR6u9igSVpPpSNtfQEp771iHN79oxupPFkXftpbW5iRUxXck4RuivjD6Iz1yYF\/UHSaDgKi06ikkuoORBRqPCKcmPOmpVDJmLXr74WfN4vHkwF5sPZm1VPKhCDj342XriUI7kbh5YGt1RITShn7i66+q\/xlkdDeQFGSK2vtkSO+DrMI93\/8MNvOfwBiwNNu7wVkDAqwkEkhjK41ovMHIfKYqtD8\/siQ+r6cBXCxQYjrD016And3tj8DY+w7wROsZ5WQQjbXFeRV0BW3MkMWDrcozpZU2ffMXsyG2Ov\/vnP4\/eRgG6VZGKMksDf4n5AaV7+NiyvlqEBXtjzI+OYXtENBIhYA3kgnT9QCUfTFztEcVFSrkzKN1lkGEzL3GF4zvA0lplMkj1\/GBSspEyMq6pVK2ivIWwp2aasLiNqmd5kuacxiKxIzVqc24+a4p+3kxD2xJHeuvnKz0u4gyY6IgqNWDbp8Q3I9ZCK6VrZjzvV\/M0LGALJdjUxS7BApgQJrQKVJhQoZVPfN7E09Rq+6QGDVOTPRzuEGDHfcKF1+uKIlccZ+AHFH+MVJRnkrYUzZSx4Du5YblB71AIj56nL3eDYrSc8X7\/cGGeDMpKvDAaFXi1pVMDeBjSdIwx\/UKJhCFkYt21\/80QgMHJPV4ctxRn0Q2rDyFe4GW+KhDKF7g4HTcAuF10DVRY\/ELvCNnCbDN6pN4yHxZCi9wICNOn6WHlzVmaJud3xQybtqiO7kSZcpA7Bx74Va87GdAuUrrP+EaMUKAO3Nswj64WyAs+mh3r5mUwpbd17gaLKCUhyluMGsUhsuWJC8ore2DeJwBVMT5U7A3dnZ4HkPs1R8Ne2caEwNS17xAQDsxPMaMbJI0qCTfcdrs3h9FcQBgrpN+RTi0OMTUjq3VBuiVRu4OSDlZxqdpvV4S4nbt7peTyeSR2C5OLeDqd7CFGvhhjB5ODJfOBcs8hQFbQ5dnrAiAJrbP3KXqpjG5uAJt8WNBNGY5ZQ7NGrJMvxyg2GOegFeIp0qAhzaPD8ghIvBD2zVA+68+Byc7EDHrYZb4RWlUvDTyPbsv4jzZn5dIowTFp7sqBnCIBA\/BEAErYPyzJAvwVBQJ9illOQyPsKdShXjTbPhqprBPNcDki7U2RHPJWv59RancyogElySP5jdfP7WiVXGK\/B71uUSSFvz1T3TfYClgZz3e8xuPrjbY2jcyotlisjGugJKcz721Genmd5EWet2+VrklvcSBsuBi4y6EFofJF\/XqDa287sKTb95DHGHloNRZKwfWkMlQXbHtkYsOP+ALJFsZcBBr09rpiqBd2GwJmoUBZH6rSwXlK371oTAwqNMDML3w8AGn2n5vy4bmDMtL9c8XnRT160vcSjiwLqI2CHJ72KKememLdAsNkxP12G+abGwLG+99M5o=","iv":"cd84e9bf62a76b1c20417a38a4d675d6","s":"2e1e7effb28379f2"}
Share your thoughts. Click here